Mobio Unveils Mobile Lifestyle Portal With Over 50 Dynamic Applications And Widgets

Mobio Selected to Launch GetMobio at Prestigious DEMO 2007

Jan 31, 2007, 00:00 ET from Mobio Networks

    CUPERTINO, Calif., Jan. 31 /PRNewswire/ -- Mobio Networks today
 announced its flagship product GetMobio, the first mobile lifestyle portal
 that offers consumers over 50 dynamic applications and widgets that work
 together and are based on mash-ups of web services. GetMobio allows people
 to use their mobile phones to locate the hottest nightclubs, call a cab,
 find alternative flights, book a table at the latest restaurants or reserve
 tee times. Mobio was invited to launch its new mobile solutions at DEMO
 2007 conference in Palm Desert, Calif.
     "No one has addressed the glaring issue of providing compelling content
 and applications for people's mobile lifestyles," said Ramneek Bhasin, CEO
 of Mobio. "Point solutions do exist, but at Mobio we are taking a holistic
 approach to delivering a wide range of lifestyle-specific mobile
 applications and making them fun, simple and useful. We've mashed up all
 kinds of localized content from the web and personalized it for all your
 needs. This is because you require different kinds of information on
 Tuesday morning than you do on Saturday night. From here the possibilities
 are limitless."
     GetMobio ships with 10 collections, which are sets of mash-up
 applications, widgets and content feeds (RSS) tailored to the person's
 location and preferences. These collections range from "After Midnight" to
 "Outwitting the Kids" and provide access to everything from hip lounges and
 comedy clubs to local hospitals and ice cream shops. Mobio also works with
 partners such as Kaboodle and OpenTable and develops targeted applications
 such as Mobile Flight Times, Mobile Movie Times and Mobile Fine Dining.
     "We've enjoyed our relationship with Mobio as they understand how to
 take advantage of the rapidly growing mobile audience for the promotion of
 movies and enhancement of a consumer's mobile experience at the same time,"
 said Doug Neil, senior VP Digital Marketing for Universal Pictures. "We
 recently worked with Mobio on a cross-media promotion for two Universal
 Pictures films and we look forward to collaborating with them on future
     GetMobio is a free service that people download once to their mobile
 phones, with new applications delivered automatically as they become
 available. Users can personalize their experience across all GetMobio
 collections to create a more intuitive, seamless interaction. Mobio's
 applications are designed to be used in very few clicks (usually three or
 less), with no or minimal data entry, and are created for the most popular
 and widely available mobile phones on the market, such as the Motorola
     "We are delighted to partner with Mobio as we look at bringing the
 convenience of online restaurant reservations to the mobile phone," said
 Douglas Boake, senior vice president of business development at OpenTable.
 "Mobio offers the foundation necessary to develop a sleek, user-friendly
 version of a web-based service that could support millions of users on a
 wide variety of handsets."
     GetMobio Collections
     The initial rollout of GetMobio consists of 10 collections with over 50
 applications, widgets and content feeds, including:
     -- After Midnight -- Places to go after midnight
     -- Stepping Out -- High-energy places to see and be seen
     -- Chilling Out -- Low-key places to meet up and do things
     -- Romance Me -- Everything you need to make your night special
     -- Panic Kit -- In case of emergency
     -- Outwitting the Kids -- Stuff for parents at their wits end
     -- Two on the Town -- Treat your home town -- or any town -- as a vacation
     -- Urban Trekker -- Single destinations of interest -- such as museums or
     -- Indulge Me -- High-end cravings for cigars, chocolate, massage, body
        art & piercings
     -- Gadgetophilia -- Where to go to see the latest gadgets
     "Mobio makes mobile services fun and easy to use," said Chris Shipley,
 executive producer of DEMO. "From changing your travel plans on the fly to
 planning an entire night out on the town, Mobio delivers the power of the
 web to the handset in a clean, enticing package that consumers will love."
     Over the past decade, DEMO has attracted some of the hottest new
 technologies including leaders such as Palm, TiVo and Skype. Chris Shipley,
 executive producer of DEMO, and a team of experts painstakingly screen
 hundreds of companies to uncover 70 emerging technology companies that show
 the most promise. Since DEMO began 16 years ago, it is responsible for
 identifying major technology trends that include everything from web
 portals to PDAs.
     About DEMO
     Produced by Network World Events and Executive Forums, the semi-annual
 DEMO conferences focus on emerging technologies and new products, which are
 hand-selected from across the spectrum of the technology marketplace. The
 DEMO conferences have earned their reputation for consistently identifying
 tomorrow's cutting-edge technologies, and have served as launch pad events
 for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping
 them to secure venture funding, establish critical business relationships
 and influence early adopters. Each DEMO conference features approximately
 70 new companies, products and technologies. For more information, visit
     About Mobio Networks
     Mobio makes GetMobio, the first mobile lifestyle portal that offers
 consumers over 50 dynamic applications and widgets that work together and
 are based on mash ups of web services. Based in Cupertino, Calif., the
 company's mission is to make compelling applications that are fun, simple
 and useful enough to merit everyday use on popular mobile phones. Use
 GetMobio from your mobile phone to locate the hottest night clubs, call a
 cab, find alternative flights, book a table at the latest restaurants or
 reserve tee times with very few clicks and no or minimal data entry. For
 more information, visit
     NOTE:  All registered or unregistered trademarks are the sole property of
 their respective owners.
     Media Contact:
     Maggie Quale
     FortyThree, Inc.

SOURCE Mobio Networks