NEW YORK, Jan. 10 /PRNewswire/ -- Modern Plastics and Principia Partners announced today their collaboration on a study of e-business strategies in the plastics industry. The plastics industry is rapidly adopting the use of the Internet to conduct business in the 21st century. To date, the use of the worldwide web has been primarily focused on information sharing to make buyers aware of product and service offerings. However, the Internet represents a revolutionary channel to market that offers equal access to the global marketplace for suppliers -- both large and small. This natural evolution of the technology will reinvent the way companies interact with customers -- improving connectivity -- and transact business. Technology is currently available to conduct traditional business activities in an electronic environment, and new applications are developing to ease electronic transactions. Simple needs such as access to product literature and technical support are a keystroke away. Reliability, security, and speed will continue to develop, and enable more sophisticated business processes to be offered via the Internet. Every plastics industry player must have an e-strategy to succeed in the seamless world market served by the Internet. Many companies have chosen to develop their own web site, while others have aligned with third party e-businesses to serve the market. These approaches will have varying degrees of impact on a company's competitive position and ability to prosper from the added value offered to the customer. An understanding of the cost-to-serve and total investment required to launch and maintain an e-commerce system is a critical determinant of the success of your e-business. This study will identify and validate the winning formulas and business models for successful participation in e-business. This time-critical information will be insightful for planning and decision-making about e-business opportunities. The plastics industry is at a critical juncture in its e-business life cycle; industry participants must be fast to market to realize the commercial value provided by a well-defined Internet strategy. Rapid changes occur in an Internet year, and those companies positioned to take advantage of the opportunity will benefit from this timely study. The Modern Plastics/Principia Partners study, titled "E-Business: The E-volution of the Plastics Industry" will be released in April 2000, and will include three major components including: -- e-Strategy report -- How suppliers are currently using the Internet to serve customers and conduct business, and how they plan to use e-business in the future -- Value drivers -- What electronic business services processors and OEMs are seeking from suppliers on the Internet, and what features and functionalities are valued -- Web tracking -- On-going assessment of the features and functionality actually offered on supplier's sites and how these services change each quartertudy will be invited to participate in an Executive Forum to be informed of early findings from the study and participate in round-table discussions with others to share e-commerce experiences, problems and solutions. Modern Plastics (New York, NY) is the premier trade publication in the plastics industry, with an extensive circulation among business management, manufacturing, and R&D personnel. Thomas Nuebling, Modern Plastics' Vice President/Publisher, comments, "Modern Plastics and Principia Partners present the ideal combination of fresh industry perspective and market research expertise to properly execute this informative and timely study. We strongly believe that speed is essential in helping companies make the right decisions quickly before the window closes on the opportunity." Principia Partners (Exton, PA) is a market research and consulting firm focused on the plastics and materials industries. The firm has closely monitored and advised leading plastics companies on the opportunities and hurdles in incorporating the Internet as part of their overall business strategy. Lou Rossi, Director at Principia Partners, states that "the study will leverage the benefits of the Internet to collect robust end-user needs input through an on-line interactive survey at Modern Plastics' web site. The results will be an important tool to provide suppliers of plastics, additives, and processing equipment with an understanding of the key issues in designing and implementing an e-business strategy." For more information, please visit Modern Plastics' web site at www.modplas.com or Principia Partners' web site at www.principiaconsulting.com. CONTACT: Thomas Nuebling of Modern Plastics, 212-904-4387, or firstname.lastname@example.org, or Lou Rossi of Principia Partners, 610-458-3738, or email@example.com.
SOURCE Modern Plastics