WEST CHESTER, Pa., Sept. 29 /PRNewswire/ -- Modevity, LLC, announced that ARALOC(TM), a leading content rights management / DRM solution now supports content distribution and viewing on Apple's iPhone and iPod Touch devices. Now content providers and publishers can safely distribute their confidential and proprietary content for iPhone and iPod Touch viewing.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090929/PH83928 )

"This new addition to Modevity's ARALOC(TM) system, estimated to serve 50 million units currently, greatly expands the potential viewing audience for content protected by ARALOC DRM technology and provides our customers with a new high growth content viewing distribution channel," said Thomas J. Canova, Co-Founder, CMO of Modevity. "This support for Apple's iPhone / iTouch devices solidifies ARALOC at the front of the line for DRM systems," Mr. Canova continued.

Overall Smartphone growth rates are taking increasing share from traditional handsets and the Apple's iPhone currently leads market share of the mobile Internet. It is estimated that the iPhone currently has over a 38 percent share of the mobile Internet market, up from 5 percent a year ago.

Today more than ever, protecting proprietary and confidential content against unauthorized viewing, misuse and piracy is a concern to companies and content owners of all sizes. Distributing confidential content for Smartphone viewing without DRM protection presents a significant security risk.

Modevity provides the ARALOC(TM) application on completely outsourced software as a service (SaaS) basis to minimize corporate internal resources and capital expenditures. ARALOC(TM) is a cost effective way to deliver a powerful content rights management solution to those who need it, when they need it.

About Modevity, LLC:

Modevity founded in 2004 is a leader in content rights management solutions. Our ARALOC(TM) and Imperium(TM) rights management solutions provide clients powerful 256 bit AES encryption technology with extensive content rights management controls and viewer reporting and analytics.

Modevity is headquartered in West Chester, PA. Find out more at www.araloc.com and www.modevity.com

SOURCE Modevity, LLC

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