Modus Names Bob Lorum VP Marketing
WASHINGTON, Oct. 17, 2013 /PRNewswire/ -- Modus, a leading eDiscovery Data Management Firm, today named Bob Lorum as VP Marketing. As the Company continues to expand its national footprint, Bob is charged with further developing and promoting the Modus brand. As VP Marketing, Bob will direct worldwide branding, lead generation and communications initiatives.
Lorum brings 20+ years of marketing and branding leadership experience to Modus. Before joining Modus, as VP Marketing at iCONECT, Bob was instrumental in re-branding and repositioning the company, while simultaneously implementing multiple lead generation marketing campaigns. Prior to iCONECT, as VP Marketing at Xact Data Discovery, Bob spearheaded the company's repositioning campaign helping the company transition from a paper discovery firm to a national eDiscovery and data management organization. Prior to Xact, Lorum served as President of MarketingSherpa, a world-renowned source for marketing research, training and publishing focused on teaching marketers how to be better marketers.
"It's great to have Bob on board the Modus team," said Abtin Buergari, Modus' CEO. "His widely recognized experience in building enterprise-grade brands will serve us well as we continue to scale the company to meet increasing demand."
Modus is a full-service eDiscovery Data Management Firm that enables law firms and corporations to gain control over and better predict Discovery costs, through complete transparency and visibility into the discovery process via fixed-cost, predicable solutions. We accomplish this by assessing litigation readiness, applying best practices and providing business intelligence throughout the entire discovery process.
Some of the world's largest corporations and AMLAW 200 law firms trust Modus to solve tough problems, control costs, and meet deadlines with accurate, defensible data. For the 2nd consecutive year, Inc. 500 recently ranked Modus as one of the fastest growing eDiscovery companies in America. www.discovermodus.com