"Since launching #badassmoms, we've seen moms from all over, with different points of view and lifestyles, discussing a variety of topics from parenting to health to entrepreneurialism to life after loss, in a way that is brutally honest, and unapologetic," said Jenna Bray, Head of Brand, thredUP. "The term badass has evolved into one of empowerment. Moms self-identify with the phrase and see it as a compliment, taking pride in the acknowledgment. Its grown in force at a time when the national dialogue has women across America talking about issues they care deeply about."
Welcoming Megan Alexander as the newest badass mom validates the community's reach and ability to connect with women in a real and meaningful way. Alexander is the ultimate badass mom. Not only has she been on the front lines of a male dominated industry as Special Correspondent for CBS' "Thursday Night Football" for the past two seasons, but she does so while raising two young boys, commuting to New York City weekly from her home in Nashville, recently releasing a new book, and helping empower the next generation of women.
"Today's moms are doing it all. They're managing careers, championing causes that are important to them, and supporting the aspirations of other moms - all in a way that works for both them and their families. No two moms are alike and that's inspiring," said Alexander. "I love to encourage others. It's an important reason why I've partnered with thredUP. It's a brand that celebrates women making smart choices and following their dreams and I want people to know big dreams ARE possible!"
#badassmoms began as a supportive community that celebrated and shared with the world, the unique stories of thredUP moms. Over the past year, social posts from the program have received 5x higher engagement than thredUP's other content. In September, thredUP's first ever #badassmoms Facebook Live chat yielded more than 200,000 comments, views and shares.
Additionally, while moms are sharing and supporting fellow moms and their stories, of the hundreds of #badassmoms nominations, more than 95% have been from women nominating themselves. "Moms are ready to celebrate themselves, sticking their hands up as if to say 'hey, I'm rocking this,'" added Bray. "It's really incredible to see our community come together and become this diverse, unapologetic tribe of many."
To learn more about Megan read her story at https://www.thredup.com/badassmoms/megan-alexander or visit her website at www.meganalexander.com.
If you know a mom living life uniquely, on her terms, in her own way, email email@example.com.
thredUP is the leading online marketplace to buy and sell like-new women's and kids' clothing. The company publishes the Annual Resale Report, and pioneered the Clean Out Bag, the most convenient way for consumers to sell clothes they're no longer wearing. It accepts clothing from more than 25,000 women's and kids' brands, and resells the items for up to 90 percent off the original retail price. Headquartered in downtown San Francisco, thredUP is backed by world-class investors and a team that includes investors and executives from Netflix, Virgin, Diane von Furstenberg, GAP, Macy's, and other powerful brands. thredUP is reinventing the secondhand clothing industry and inspiring a new generation of consumers to think secondhand first. Learn more at www.thredUP.com
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