Monodose in Home Care Market: Global & Country Research Reports ReportsnReports.com offers 2013 home care market research reports including "Monoculture: Dishwashing and Laundry Care Unite Behind Detergent Tablets" and country specific reports for Nigeria, Venezuela, Singapore, Azerbaijan, Italy, Peru, Japan and more.
DALLAS, Texas, July 10, 2013 /PRNewswire-iReach/ -- The report "Monoculture: Dishwashing and Laundry Care Unite Behind Detergent Tablets" (http://www.reportsnreports.com/reports/257853-monoculture.html) offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
This report, available for purchase @ http://www.reportsnreports.com/Purchase.aspx?name=257853, says while use of monodose has had its greatest success in automatic dishwashing, recent innovations in laundry have seen the format develop a similar footing there also. With developed markets in desperate need of innovation, it is hoped these new look products will make an impact, although there are still barriers to overcome. That said, laundry care manufacturers appear to have learnt from successes in dishwashing – a key factor for positive forecasts associated with the fledgling category.
With the home care market (http://www.reportsnreports.com/tags/home-care-market-research.html) maturing in few countries and developing in others, ReportsnReports.com offers multiple research reports on the home care industry in countries around the world. Read a brief about few countries' home care market below:
A strong presence of international companies with innovative and solid brands competes with local companies that have developed competitive products at an affordable price and have entered new categories. International brands are well recognised in Peru and are present in all categories with a good retail share. Local competitors are mainly Alicorp with its presence in laundry care and Intradevco Industrial SA, which launched value products in several categories under its Sapolio umbrella brand and accounted for a significant retail share.
Venezuelans are expected to remain cautious when purchasing home care products during the forecast period, giving priority to those goods which are considered to be absolutely essential to home cleaning. Overall, volume sales of home care products are expected to increase in line with the growth expected in the number of households in Venezuela during the forecast period. Those home care categories which were severely hit by the economic downturn between 2009 and 2011 are likely to reverse negative growth rates during the forecast period, but at a very slow pace. Improvements in consumer purchasing power are not expected to be sufficient to produce a major shift in consumption patterns for the foreseeable future.
Traditional channels, such as the open markets and local independent grocery stores, which are closer to consumers' homes, have dominated distribution. However, the more sophisticated modern retail shops, such as forecourt retailers and supermarkets/hypermarkets, are seeing growth in sales, particularly as producers increasingly discount their products in road shows and other promotional sales. These modern channels are also more likely to stock newer types of products, such as candle air fresheners, which were previously not present in Nigeria in significant quantities.
Due to the increasing awareness of the benefits of eco-friendly products, many Singaporean consumers prefer to purchase 'green' products in order to play their part in saving the earth. In addition, these eco-friendly home care products are safe for the environment and gentler on the skin. With the rising popularity of the Bio-Home and Method brands, more eco-friendly hand dishwashing and multi-purpose cleaners brands can be expected to be introduced during the forecast period as well as in many other home care categories.
Home care in Japan is expected to see a positive growth over the forecast period. Over the review period, consumers demonstrated a willingness to pay a premium for products that offer additional benefits and this is likely to continue. Hence, manufacturers will find growth by increasing the value proposition of existing products through product qualities such as scent features, hygienic benefits and convenience, such as in liquid detergents in laundry care and care air fresheners in air care.
While most product categories will see a negative or flat CAGR over the forecast period, laundry care is expected to perform well. The category, led by major international brands and with only a limited private label presence, is going through a major shift as all standard products are being gradually discontinued and replaced by concentrated alternatives. These are more expensive but last longer. Competition and product maturity will keep competitors on their toes but a rise in unit price for concentrated products will be justified and will push up value sales for the category as a whole.
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