ST. LOUIS, Jan. 16 /PRNewswire/ -- There's a brand new Monster on the
loose at Hardee's(R), and this time it's looking to satisfy hearty
appetites everywhere at breakfast. As a sequel to the brands' popular
Monster Thickburger(TM) introduction in 2003, Hardee's today unveiled its
latest creation -- the Monster Biscuit(TM) -- sandwiching virtually every
delicious breakfast menu staple between a Hardee's signature
(Photo: http://www.newscom.com/cgi-bin/prnh/20070116/CGTU007 )
The new Monster Biscuit is made using three half-strips of bacon, a
sausage patty, four slices of shaved ham, a folded egg and two slices of
cheese all on a Made-From-Scratch Biscuit.
"We found that a big part of the success of our Monster Thickburger a
few years ago was the basic combination of meat and cheese...and more meat
and more cheese," said Brad Haley, Hardee's executive vice president of
marketing. "So, after trying various similar combinations for breakfast,
the Monster Biscuit was born -- or perhaps 'transmogrified' is a more
appropriate description of how it was created. Ironically, the version of
the sandwich that sold the best in our consumer tests was the one that had
everything on it -- bacon and ham and sausage and eggs and cheese. I guess
anything less just doesn't cut it as a 'monster.'"
The new Monster Biscuit will be sold at participating Hardee's
restaurants for $2.49 or at $3.89 for a small combo including hash rounds
and a drink. Prices may vary.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal
quarter ended Nov. 6, 2006, CKE Restaurants, Inc., through its
subsidiaries, had a total of 3,113 franchised or company-owned restaurants
in 43 states and in 14 countries, including 1,079 Carl's Jr.(R)
restaurants, 1,923 Hardee's restaurants and 95 La Salsa Fresh Mexican
Grill(R) restaurants. For more information, or to find a Hardee's near you,
go to http://www.ckr.com or http://www.hardees.com .
Contact: Jeff Mochal Bob Rybarczyk
Hardee's Weber Shandwick
(314) 259-6277 (314) 552-6731