'Monster' Reincarnated at Hardee's(R)

    ST. LOUIS, Jan. 16 /PRNewswire/ -- There's a brand new Monster on the
 loose at Hardee's(R), and this time it's looking to satisfy hearty
 appetites everywhere at breakfast. As a sequel to the brands' popular
 Monster Thickburger(TM) introduction in 2003, Hardee's today unveiled its
 latest creation -- the Monster Biscuit(TM) -- sandwiching virtually every
 delicious breakfast menu staple between a Hardee's signature
 Made-From-Scratch(TM) Biscuit.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070116/CGTU007 )
     The new Monster Biscuit is made using three half-strips of bacon, a
 sausage patty, four slices of shaved ham, a folded egg and two slices of
 cheese all on a Made-From-Scratch Biscuit.
     "We found that a big part of the success of our Monster Thickburger a
 few years ago was the basic combination of meat and cheese...and more meat
 and more cheese," said Brad Haley, Hardee's executive vice president of
 marketing. "So, after trying various similar combinations for breakfast,
 the Monster Biscuit was born -- or perhaps 'transmogrified' is a more
 appropriate description of how it was created. Ironically, the version of
 the sandwich that sold the best in our consumer tests was the one that had
 everything on it -- bacon and ham and sausage and eggs and cheese. I guess
 anything less just doesn't cut it as a 'monster.'"
     The new Monster Biscuit will be sold at participating Hardee's
 restaurants for $2.49 or at $3.89 for a small combo including hash rounds
 and a drink. Prices may vary.
     Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
 Restaurants, Inc. (NYSE:   CKR) of Carpinteria, Calif. As of the third fiscal
 quarter ended Nov. 6, 2006, CKE Restaurants, Inc., through its
 subsidiaries, had a total of 3,113 franchised or company-owned restaurants
 in 43 states and in 14 countries, including 1,079 Carl's Jr.(R)
 restaurants, 1,923 Hardee's restaurants and 95 La Salsa Fresh Mexican
 Grill(R) restaurants. For more information, or to find a Hardee's near you,
 go to http://www.ckr.com or http://www.hardees.com .
     Contact: Jeff Mochal                   Bob Rybarczyk
              Hardee's                      Weber Shandwick
              (314) 259-6277                (314) 552-6731
              jmochal@ckr.com               brybarczyk@webershandwick.com
 
 

SOURCE Hardee's