NEW YORK, July 19 /PRNewswire/ -- Montblanc, purveyors of the finest in writing instruments, timepieces, jewelry, and leather goods, proudly announces the redesign of their San Francisco boutique. On Thursday, July 19 not only did Montblanc debut the renovated store but they also launched the new fine jewelry collection in that store. San Francisco has always been an important market for Montblanc. Located in a prominent shopping area, the store will focus more on their female clientele, carrying a wide selection of the finest silver jewelry, writing instruments, leather handbags, small leather goods and now the Montblanc Diamond Jewelry Collection. Displayed in cool winter white tones, the collection for women is committed to serve all personalities whether chic and contemporary, sporty, conservative or traditional. The remaining areas of the interior, dressed in sleek navy blue will house both men's and unisex merchandise. The Montblanc Diamond Jewelry Collection was launched in February 2007 in Chamonix, France at a star studded gala. The collection features more than 65 models of 18 carat gold enriched with the sparkling radiance of diamonds. It is available in select Montblanc boutiques nationwide. About Montblanc Established in 1906, Montblanc has built an unrivalled reputation for precision in design, materials and craftsmanship and today is one of the leading worldwide, diversified luxury brands, owned by the Swiss holding company, Richemont. For more information about Montblanc, visit www.montblanc.com.