Montblanc Supports 46664 and The Nelson Mandela Foundation
Lutz Bethge, CEO Montblanc International Announces Brand as Worldwide Sales
Partner of the Exclusive Mandela 46664 Bangle
NEW YORK, June 26 /PRNewswire/ -- Montblanc announced today their partnership with The Nelson Mandela Foundation, signing on as the first retailer that will support sales of their signature 46664 bangle. "Helping others gives success true meaning" is a crucial part of the Montblanc brand philosophy and the company is proud to be able to support African craftsmanship and provide the opportunity for these bangles to be sold on some of the world's most prestigious shopping streets, including Montblanc boutiques on Bond Street in London, Madison Avenue in New York and Champs-Elysees in Paris. The 46664 bangles are made with South African precious metals and hand finished by skilled craftsmen, who have been infected or affected by HIV or Aids. The 46664 bangle will be available at selected Montblanc boutiques worldwide beginning June 27th. The first edition 46664 bangles will be available in Platinum, 18ct Gold and Silver and come in both men's and women's sizes. All bangles are individually numbered and will also be engraved with Nelson Mandela's historic prison number whilst he was imprisoned on Robben Island. Montblanc celebrated the launch of the first edition of the 46664 bangle at its Bond Street boutique this past Wednesday in London, which tied in with the kickoff of several events marking Nelson Mandela's 90th birthday milestone. Hosted by the luxe-brands' international CEO, Lutz Bethge, the event marked the official sale of the 46664 bangle at selected Montblanc boutiques around the world. All proceeds from the sale will go directly to the Mandela Foundation and the 46664 charity, which supports those suffering from HIV/AIDS throughout Africa. "Montblanc is honored to be part of such an important initiative and is explicitly proud to partner with the Nelson Mandela Foundation and its plight against HIV and AIDS," explains Bethge. "Craftsmanship is at the core of Montblanc so we are delighted to offer our worldwide boutique network to the African craftsmen and their artisan work in order for them to gain recognition in the world's most famous high streets." About Montblanc Established in 1906, Montblanc has built an unrivalled reputation for precision in design, materials and craftsmanship and today is one of the leading worldwide, diversified luxury brands, owned by the Swiss holding company, Richemont. For more information about Montblanc, visit www.montblanc.com.
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