2014

Montblanc Supports 46664 and The Nelson Mandela Foundation Lutz Bethge, CEO Montblanc International Announces Brand as Worldwide Sales

Partner of the Exclusive Mandela 46664 Bangle



    NEW YORK, June 26 /PRNewswire/ -- Montblanc announced today their
 partnership with The Nelson Mandela Foundation, signing on as the first
 retailer that will support sales of their signature 46664 bangle.
 
     "Helping others gives success true meaning" is a crucial part of the
 Montblanc brand philosophy and the company is proud to be able to support
 African craftsmanship and provide the opportunity for these bangles to be
 sold on some of the world's most prestigious shopping streets, including
 Montblanc boutiques on Bond Street in London, Madison Avenue in New York
 and Champs-Elysees in Paris.
 
     The 46664 bangles are made with South African precious metals and hand
 finished by skilled craftsmen, who have been infected or affected by HIV or
 Aids. The 46664 bangle will be available at selected Montblanc boutiques
 worldwide beginning June 27th. The first edition 46664 bangles will be
 available in Platinum, 18ct Gold and Silver and come in both men's and
 women's sizes. All bangles are individually numbered and will also be
 engraved with Nelson Mandela's historic prison number whilst he was
 imprisoned on Robben Island.
 
     Montblanc celebrated the launch of the first edition of the 46664
 bangle at its Bond Street boutique this past Wednesday in London, which
 tied in with the kickoff of several events marking Nelson Mandela's 90th
 birthday milestone. Hosted by the luxe-brands' international CEO, Lutz
 Bethge, the event marked the official sale of the 46664 bangle at selected
 Montblanc boutiques around the world. All proceeds from the sale will go
 directly to the Mandela Foundation and the 46664 charity, which supports
 those suffering from HIV/AIDS throughout Africa.
 
     "Montblanc is honored to be part of such an important initiative and is
 explicitly proud to partner with the Nelson Mandela Foundation and its
 plight against HIV and AIDS," explains Bethge. "Craftsmanship is at the
 core of Montblanc so we are delighted to offer our worldwide boutique
 network to the African craftsmen and their artisan work in order for them
 to gain recognition in the world's most famous high streets."
 
     About Montblanc
 
     Established in 1906, Montblanc has built an unrivalled reputation for
 precision in design, materials and craftsmanship and today is one of the
 leading worldwide, diversified luxury brands, owned by the Swiss holding
 company, Richemont. For more information about Montblanc, visit
 www.montblanc.com.
 
 
 

SOURCE Montblanc

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.