NEW YORK, June 26 /PRNewswire/ -- Montblanc announced today their
partnership with The Nelson Mandela Foundation, signing on as the first
retailer that will support sales of their signature 46664 bangle.
"Helping others gives success true meaning" is a crucial part of the
Montblanc brand philosophy and the company is proud to be able to support
African craftsmanship and provide the opportunity for these bangles to be
sold on some of the world's most prestigious shopping streets, including
Montblanc boutiques on Bond Street in London, Madison Avenue in New York
and Champs-Elysees in Paris.
The 46664 bangles are made with South African precious metals and hand
finished by skilled craftsmen, who have been infected or affected by HIV or
Aids. The 46664 bangle will be available at selected Montblanc boutiques
worldwide beginning June 27th. The first edition 46664 bangles will be
available in Platinum, 18ct Gold and Silver and come in both men's and
women's sizes. All bangles are individually numbered and will also be
engraved with Nelson Mandela's historic prison number whilst he was
imprisoned on Robben Island.
Montblanc celebrated the launch of the first edition of the 46664
bangle at its Bond Street boutique this past Wednesday in London, which
tied in with the kickoff of several events marking Nelson Mandela's 90th
birthday milestone. Hosted by the luxe-brands' international CEO, Lutz
Bethge, the event marked the official sale of the 46664 bangle at selected
Montblanc boutiques around the world. All proceeds from the sale will go
directly to the Mandela Foundation and the 46664 charity, which supports
those suffering from HIV/AIDS throughout Africa.
"Montblanc is honored to be part of such an important initiative and is
explicitly proud to partner with the Nelson Mandela Foundation and its
plight against HIV and AIDS," explains Bethge. "Craftsmanship is at the
core of Montblanc so we are delighted to offer our worldwide boutique
network to the African craftsmen and their artisan work in order for them
to gain recognition in the world's most famous high streets."
Established in 1906, Montblanc has built an unrivalled reputation for
precision in design, materials and craftsmanship and today is one of the
leading worldwide, diversified luxury brands, owned by the Swiss holding
company, Richemont. For more information about Montblanc, visit