More Commuters Turn to Motor Scooters as Gas Prices Rise

Piaggio President / CEO Available To Discuss 'Vespanomics' As One Solution

Piaggio is the Manufacturer the World Famous Vespa(R) Scooter



May 10, 2007, 01:00 ET from Piaggio Group Americas

   NEW YORK, May 10 /PRNewswire/ --
 
      Why:    With the official start of summer and the peak travel season just
 
              weeks away, gas prices are once again skyrocketing to record
              highs and consumers are again feeling the pain at the pump.
 
              More Americans are beginning to utilize gas-sipping and eco-
              friendly motor scooters as a smart and safe option that could
              dramatically reduce gas consumption and bring substantial
              economic and environmental benefits to Americans and the
              communities in which they live.
 
              -- According to a survey conducted by ICR on behalf of Piaggio
                 Group Americas, 30% of U.S. consumers indicated that they
                 would be extremely or somewhat likely to consider using a
                 scooter for 35% of the mileage currently traveled by car,
                 truck or SUV - yielding a willingness of consumers to convert
                 10% of mileage to a scooter.  If Americans were to switch just
 
                 10% of their mileage to scooters, they would consume 14
                 million gallons less fuel per day.
 
              -- It costs approximately $5 to fill the empty tank of a scooter.
 
              -- Scooters tend to offer gas mileage of approximately 70 miles
                 per gallon.
 
              -- Over 70% of Americans are concerned with global warming, which
 
                 points toward their receptiveness of alternative,
                 environmentally-friendly forms of transportation.
 
              -- In addition to their fuel savings, research has shown that the
 
                 use of motor scooters can also dramatically improve traffic
                 congestion and produce significant time saving from urban
                 commutes.
 
      Who:    Paolo Timoni, President and CEO of Piaggio Group Americas
 
      What:   Mr. Timoni is the President and CEO of Piaggio Group Americas, a
              leading manufacturer of scooters and motorcycles marketed under
              the Aprilia, Moto Guzzi, Piaggio and Vespa brands. In his current
 
              position, Mr. Timoni has responsibility and oversight of all
              sales and marketing operations within North, South and Central
              America.
 
      Contact: Kathleen Reynolds, CooperKatz for Piaggio Group Americas
               212-455-8062
               kreynolds@cooperkatz.com
 
 

SOURCE Piaggio Group Americas
   NEW YORK, May 10 /PRNewswire/ --
 
      Why:    With the official start of summer and the peak travel season just
 
              weeks away, gas prices are once again skyrocketing to record
              highs and consumers are again feeling the pain at the pump.
 
              More Americans are beginning to utilize gas-sipping and eco-
              friendly motor scooters as a smart and safe option that could
              dramatically reduce gas consumption and bring substantial
              economic and environmental benefits to Americans and the
              communities in which they live.
 
              -- According to a survey conducted by ICR on behalf of Piaggio
                 Group Americas, 30% of U.S. consumers indicated that they
                 would be extremely or somewhat likely to consider using a
                 scooter for 35% of the mileage currently traveled by car,
                 truck or SUV - yielding a willingness of consumers to convert
                 10% of mileage to a scooter.  If Americans were to switch just
 
                 10% of their mileage to scooters, they would consume 14
                 million gallons less fuel per day.
 
              -- It costs approximately $5 to fill the empty tank of a scooter.
 
              -- Scooters tend to offer gas mileage of approximately 70 miles
                 per gallon.
 
              -- Over 70% of Americans are concerned with global warming, which
 
                 points toward their receptiveness of alternative,
                 environmentally-friendly forms of transportation.
 
              -- In addition to their fuel savings, research has shown that the
 
                 use of motor scooters can also dramatically improve traffic
                 congestion and produce significant time saving from urban
                 commutes.
 
      Who:    Paolo Timoni, President and CEO of Piaggio Group Americas
 
      What:   Mr. Timoni is the President and CEO of Piaggio Group Americas, a
              leading manufacturer of scooters and motorcycles marketed under
              the Aprilia, Moto Guzzi, Piaggio and Vespa brands. In his current
 
              position, Mr. Timoni has responsibility and oversight of all
              sales and marketing operations within North, South and Central
              America.
 
      Contact: Kathleen Reynolds, CooperKatz for Piaggio Group Americas
               212-455-8062
               kreynolds@cooperkatz.com
 
 SOURCE Piaggio Group Americas