NORTHFIELD, Ill., June 18, 2014 /PRNewswire/ -- The iconic, always-dapper Mr. Peanut updated his wardrobe last year. This year he is updating his wheels. Mr. Peanut is riding in style like never before as Planters, America's leading snack nut brand, unleashes its new NUTmobile vehicle fleet onto the roads of America.
The Planters NUTmobile Tour kicks off in June 2014 with two new NUTmobile vehicles expanding the mobile fleet to three. The expansion reflects a commitment to fan feedback as more and more peanut lovers are demanding a Mr. Peanut presence where they live and work.
"During the first year of the NUTmobile Tour we found out just how much people enjoyed a visit from the NUTmobile and Mr. Peanut," said Peter Cotter, senior brand manager for Planters. "We listened to our loyal fans and have built two more NUTmobiles allowing more peanut fans nationwide to harness the power of the peanut."
All three NUTmobiles will be traveling to cities across the country with Mr. Peanut and three teams of Planters Peanutters behind the wheel. Planters Peanutters, drivers of the Planters NUTmobile vehicles and Mr. Peanut chauffers, make appearances at special events and locations, conduct media interviews, and hand out samples of Planters peanuts on the road during the year-long, coast-to-coast tour.
New NUTmobiles for the 21st Century
The two new fiberglass NUTmobile vehicles have several new features including iPad and smart technology, GPS navigational systems, and a customized interior showcasing a historical Mr. Peanut timeline on the ceiling. The new mobile peanuts are also bigger than ever at 27-feet long, 11-feet tall and 8-feet wide.
Planters has a long history of pioneering industry firsts. This inventiveness is delivered through a diverse portfolio of nutritious and delicious plant-based snacks such as peanuts, cashews, almonds and other nuts. Planters NUT•rition offers a distinctive line of nut mixes that focus on specific nutritional needs. Planters Trail Mix blends roasted nuts, delicious fruit and other delicious ingredients to help fuel an active lifestyle.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
SOURCE Kraft Foods Group, Inc.