AUGUSTA, Ga., Jan. 11 /PRNewswire/ -- Morris Communications Company,
LLC has entered into a strategic alliance with Yahoo! Inc. (Nasdaq: YHOO),
joining the recently formed media consortium, which will allow its
newspaper subsidiary, Morris Publishing Group, LLC, to reach Yahoo!'s
community of online users. The announcement was made today by William S.
Morris IV, president of Morris Communications.
Morris Communications became the ninth charter member of the
consortium, working with Yahoo! to deliver search, graphical and classified
advertising to consumers in the communities where they live and work. The
consortium now consists of more than 215 newspapers.
"We will be reaching a huge audience that extends way beyond our
current newspaper Web sites," Morris said of the strategic partnership with
Yahoo! "This will substantially broaden our online audiences and allow us
to better serve our customers with a valuable advertising network that
provides the information they need."
As part of the agreement, Morris Publishing's 27 daily newspapers will
offer Yahoo! HotJobs' industry-leading employment and recruitment services
to local employers and job seekers.
In addition, Morris Publishing's newspapers plan to work with Yahoo! to
provide search, content and local applications across the newspapers' Web
Other members of the newspaper consortium include Belo Corp.; Cox
Newspapers, Inc.; Hearst Communications Inc.; Journal Register Company; Lee
Enterprises, Inc.; Media General, Inc.; MediaNews Group, Inc.; and Scripps
Howard Publishing, Inc.
Morris Communications Company, LLC is a privately held media company
with diversified holdings that include newspaper publishing, visitor guide
publishing, outdoor advertising, magazine publishing, radio broadcasting,
book publishing and distribution and online services. For more information,
Morris Publishing Group, LLC is a wholly owned subsidiary of Morris
Communications. Morris Publishing owns and operates 27 daily newspapers as
well as nondaily newspapers, city magazines and free community publications
in the Southeast, Midwest, Southwest and Alaska.
SOURCE Morris Communications Company, LLC