Morris Communications Partners With Yahoo!

    AUGUSTA, Ga., Jan. 11 /PRNewswire/ -- Morris Communications Company,
 LLC has entered into a strategic alliance with Yahoo! Inc. (Nasdaq:   YHOO),
 joining the recently formed media consortium, which will allow its
 newspaper subsidiary, Morris Publishing Group, LLC, to reach Yahoo!'s
 community of online users. The announcement was made today by William S.
 Morris IV, president of Morris Communications.
     Morris Communications became the ninth charter member of the
 consortium, working with Yahoo! to deliver search, graphical and classified
 advertising to consumers in the communities where they live and work. The
 consortium now consists of more than 215 newspapers.
     "We will be reaching a huge audience that extends way beyond our
 current newspaper Web sites," Morris said of the strategic partnership with
 Yahoo! "This will substantially broaden our online audiences and allow us
 to better serve our customers with a valuable advertising network that
 provides the information they need."
     As part of the agreement, Morris Publishing's 27 daily newspapers will
 offer Yahoo! HotJobs' industry-leading employment and recruitment services
 to local employers and job seekers.
     In addition, Morris Publishing's newspapers plan to work with Yahoo! to
 provide search, content and local applications across the newspapers' Web
 sites.
     Other members of the newspaper consortium include Belo Corp.; Cox
 Newspapers, Inc.; Hearst Communications Inc.; Journal Register Company; Lee
 Enterprises, Inc.; Media General, Inc.; MediaNews Group, Inc.; and Scripps
 Howard Publishing, Inc.
     Morris Communications Company, LLC is a privately held media company
 with diversified holdings that include newspaper publishing, visitor guide
 publishing, outdoor advertising, magazine publishing, radio broadcasting,
 book publishing and distribution and online services. For more information,
 visit morris.com.
     Morris Publishing Group, LLC is a wholly owned subsidiary of Morris
 Communications. Morris Publishing owns and operates 27 daily newspapers as
 well as nondaily newspapers, city magazines and free community publications
 in the Southeast, Midwest, Southwest and Alaska.
 
 

SOURCE Morris Communications Company, LLC