AUGUSTA, Ga., Sept. 26 /PRNewswire/ -- Morris DigitalWorks, the online
division of Morris Communications Co., LLC, has announced its first licensing
agreement in Latin America. Associados, a Brazilian communication group based
in Brasilia, has agreed to license MDW's mdClassifieds, mdRealEstate and
mdTransit applications. The software supports customization and translation
into Portuguese, the language of Brazil.
"This is truly an exciting time for Morris DigitalWorks," said Michael
Romaner, president of MDW. "The applications Associados has chosen will help
them pave the way toward creating a dominant online marketplace in South
America. We're pleased to be a part of this great effort."
"We researched the U.S. market for more than six months," said Geraldo
Neto, Associados contract manager. "We found in Morris not only innovative
products, but a team fully trained and prepared to deliver its solution to our
needs. This is definitely the beginning of a long partnership. We have
confidence in the way that Morris is preparing for the challenges of the
Morris DigitalWorks' online technology enables newspapers to expand their
markets to the online arena. Each application can be customized to suit the
unique needs of the market, enabling the client to design Web sites that fit
its demographics. They are available as licensed applications or hosted
MdClassifieds is a flexible, online classified display and line ad
solution that leverages newspapers' print ad inventory into revenue-
generating, online marketplaces.
MdRealEstate supports a comprehensive, online real estate marketplace that
features Realtors, brokers and new-home builders, with in-depth detail on
property for sale or rent, and lead-generation tools.
MdTransit is an automotive online solution for newspapers that focuses on
driving customer interest and demand in autos to local advertisers who are
featured throughout the site in conjunction with detailed supporting
information to aid in consumers' online research.
Morris DigitalWorks' first international licensing agreement was made in
December 2003 with Torstar Corporation, a Toronto, Canada-based communication
group with holdings that include Canada's largest daily newspaper, The Toronto
Associados has 12 newspapers, including Estado de Minas, Correio
Brazileinse and Diario de Pernambuco. The communications group also boasts 13
radio stations, seven television stations and three Internet service
providers. Formed in 1924, Associados is credited for bringing television to
Brazil in the 1950s. Today the group employs more than 4,600 people and has
annual revenue of more than $250 million (US).
Morris DigitalWorks, the online division of Morris Communications Co.,
LLC, provides tools, technologies, consulting and Web development services to
Morris newspapers and external clients. MDW award-winning technologies
include: world-class hosting facilities, robust content-management software,
high-performance application tools, site enhancement tools and comprehensive
classified and display classified technology. For more information, visit
Morris Communications Co., LLC is a privately held media company with
diversified holdings that include newspaper and magazine publishing, outdoor
advertising, book publishing and distribution, visitor guide publishing, radio
broadcasting and online services. For more information visit: www.morris.com.
SOURCE Morris Communications Company, LLC