AUGUSTA, Ga., Sept. 15 /PRNewswire/ -- Morris DigitalWorks has expanded
its international reach with the licensing of mdTransit to an Australian
firm. The agreement with Melbourne-based Sensis was announced today by
William S. Morris IV, president of Morris Communications, MDW's parent
"We are delighted to have been chosen by Sensis as its business partner
in Australia to provide this growing company with our powerful online
automotive solution," Morris said. "Morris DigitalWorks products represent
the cutting edge for online advertising technology both in the U.S. and
MdTransit is an online advertising application that focuses on driving
customer interest and demand in autos to local advertisers with detailed
supporting information to aid in consumers' online research.
General Manager Sensis Classifieds John King said: "Trading Post is an
Australian leader in auto classifieds. This deal will enable us to maintain
our leadership position in an increasingly competitive market by expanding
our expertise with a dedicated focus in the new car market. It's an
exciting opportunity to work with a professional outfit as Morris
DigitalWorks and we are really looking forward to some great results."
Michael Romaner, president of Morris DigitalWorks, said: "Our agreement
represents an important opportunity for Morris DigitalWorks to
significantly contribute to Trading Post's expansion into the new
automotive marketplace in Australia. We look forward to seeing Sensis reach
its goal of becoming Australia's leader in this industry."
Morris DigitalWorks' first international licensing agreement was made
in 2003 for the mdDisplay tool with Torstar Corporation, a Toronto,
Canada-based communication group with holdings that include The Toronto
Star. In 2005, Morris DigitalWorks signed a licensing agreement with
Brazilian Associados for mdClassifieds, mdRealEstate and mdTransit, and
partnered with the company to market MDW applications throughout Brazil.
Earlier this year, Morris DigitalWorks launched its photo blogging tool for
its first offshore client, The Royal Gazette in Bermuda.
Sensis is Australia's leading information resource. The company helps
Australians find, buy and sell through a multichannel range of innovative
advertising solutions in print, online, voice and mobile. Sensis is owned
by Telstra Corporation, one of the largest telecommunications companies in
Morris DigitalWorks, the online division of Morris Communications Co.,
LLC, provides tools, technologies, consulting and Web development services
to Morris newspapers and external clients. MDW award-winning technologies
include: world-class hosting facilities, robust content-management
software, high-performance application tools, site enhancement tools and
comprehensive classified and display classified technology. For more
information, visit morrisdigitalworks.com.
Morris Communications Company, LLC is a privately held media company
with diversified holdings that include newspaper publishing, visitor guide
publishing, outdoor advertising, magazine publishing, radio broadcasting,
book publishing and distribution and online services. For more information,
SOURCE Morris Communications Company, LLC