Morris DigitalWorks Licenses mdTransit to Australian Firm

Sep 15, 2006, 01:00 ET from Morris Communications Company, LLC

    AUGUSTA, Ga., Sept. 15 /PRNewswire/ -- Morris DigitalWorks has expanded
 its international reach with the licensing of mdTransit to an Australian
 firm. The agreement with Melbourne-based Sensis was announced today by
 William S. Morris IV, president of Morris Communications, MDW's parent
     "We are delighted to have been chosen by Sensis as its business partner
 in Australia to provide this growing company with our powerful online
 automotive solution," Morris said. "Morris DigitalWorks products represent
 the cutting edge for online advertising technology both in the U.S. and
     MdTransit is an online advertising application that focuses on driving
 customer interest and demand in autos to local advertisers with detailed
 supporting information to aid in consumers' online research.
     General Manager Sensis Classifieds John King said: "Trading Post is an
 Australian leader in auto classifieds. This deal will enable us to maintain
 our leadership position in an increasingly competitive market by expanding
 our expertise with a dedicated focus in the new car market. It's an
 exciting opportunity to work with a professional outfit as Morris
 DigitalWorks and we are really looking forward to some great results."
     Michael Romaner, president of Morris DigitalWorks, said: "Our agreement
 represents an important opportunity for Morris DigitalWorks to
 significantly contribute to Trading Post's expansion into the new
 automotive marketplace in Australia. We look forward to seeing Sensis reach
 its goal of becoming Australia's leader in this industry."
     Morris DigitalWorks' first international licensing agreement was made
 in 2003 for the mdDisplay tool with Torstar Corporation, a Toronto,
 Canada-based communication group with holdings that include The Toronto
 Star. In 2005, Morris DigitalWorks signed a licensing agreement with
 Brazilian Associados for mdClassifieds, mdRealEstate and mdTransit, and
 partnered with the company to market MDW applications throughout Brazil.
 Earlier this year, Morris DigitalWorks launched its photo blogging tool for
 its first offshore client, The Royal Gazette in Bermuda.
     Sensis is Australia's leading information resource. The company helps
 Australians find, buy and sell through a multichannel range of innovative
 advertising solutions in print, online, voice and mobile. Sensis is owned
 by Telstra Corporation, one of the largest telecommunications companies in
     Morris DigitalWorks, the online division of Morris Communications Co.,
 LLC, provides tools, technologies, consulting and Web development services
 to Morris newspapers and external clients. MDW award-winning technologies
 include: world-class hosting facilities, robust content-management
 software, high-performance application tools, site enhancement tools and
 comprehensive classified and display classified technology. For more
 information, visit
     Morris Communications Company, LLC is a privately held media company
 with diversified holdings that include newspaper publishing, visitor guide
 publishing, outdoor advertising, magazine publishing, radio broadcasting,
 book publishing and distribution and online services. For more information,

SOURCE Morris Communications Company, LLC