AUGUSTA, Ga., Sept. 15 /PRNewswire/ -- Morris DigitalWorks has expanded its international reach with the licensing of mdTransit to an Australian firm. The agreement with Melbourne-based Sensis was announced today by William S. Morris IV, president of Morris Communications, MDW's parent company. "We are delighted to have been chosen by Sensis as its business partner in Australia to provide this growing company with our powerful online automotive solution," Morris said. "Morris DigitalWorks products represent the cutting edge for online advertising technology both in the U.S. and abroad." MdTransit is an online advertising application that focuses on driving customer interest and demand in autos to local advertisers with detailed supporting information to aid in consumers' online research. General Manager Sensis Classifieds John King said: "Trading Post is an Australian leader in auto classifieds. This deal will enable us to maintain our leadership position in an increasingly competitive market by expanding our expertise with a dedicated focus in the new car market. It's an exciting opportunity to work with a professional outfit as Morris DigitalWorks and we are really looking forward to some great results." Michael Romaner, president of Morris DigitalWorks, said: "Our agreement represents an important opportunity for Morris DigitalWorks to significantly contribute to Trading Post's expansion into the new automotive marketplace in Australia. We look forward to seeing Sensis reach its goal of becoming Australia's leader in this industry." Morris DigitalWorks' first international licensing agreement was made in 2003 for the mdDisplay tool with Torstar Corporation, a Toronto, Canada-based communication group with holdings that include The Toronto Star. In 2005, Morris DigitalWorks signed a licensing agreement with Brazilian Associados for mdClassifieds, mdRealEstate and mdTransit, and partnered with the company to market MDW applications throughout Brazil. Earlier this year, Morris DigitalWorks launched its photo blogging tool for its first offshore client, The Royal Gazette in Bermuda. Sensis is Australia's leading information resource. The company helps Australians find, buy and sell through a multichannel range of innovative advertising solutions in print, online, voice and mobile. Sensis is owned by Telstra Corporation, one of the largest telecommunications companies in Australia. Morris DigitalWorks, the online division of Morris Communications Co., LLC, provides tools, technologies, consulting and Web development services to Morris newspapers and external clients. MDW award-winning technologies include: world-class hosting facilities, robust content-management software, high-performance application tools, site enhancement tools and comprehensive classified and display classified technology. For more information, visit morrisdigitalworks.com. Morris Communications Company, LLC is a privately held media company with diversified holdings that include newspaper publishing, visitor guide publishing, outdoor advertising, magazine publishing, radio broadcasting, book publishing and distribution and online services. For more information, visit morris.com.
SOURCE Morris Communications Company, LLC