Morris To Unify Travel Publications Under Where Brand

Oct 11, 2006, 01:00 ET from Morris Communications Company, LLC

    AUGUSTA, Ga., Oct. 11 /PRNewswire-FirstCall/ -- Responding to the needs
 of today's travelers, Morris Visitor Publications is rebranding and
 redesigning its Guest Informant publications. The announcement was made
 today by William S. Morris III, chairman and CEO of Morris Communications
 Co., parent company of MVP.
     "To complement MVP's popular Where magazines, Guest Informant will
 become Where Guestbook and Quick Guides will become Where Quick Guides,"
 Morris said.
     Where Guestbooks will now include more essays and local information
 giving travelers an even deeper understanding of the city they are
 visiting. The coffee-table books will also feature richer photography and
 improved design. The changes complement the local dining and entertainment
 information found in Where magazine, a publication that travelers can take
 with them. Where Quick Guides will continue to provide an array of coupons
 for budget-conscious travelers.
     "As a result of extensive research in our publication markets, we are
 customizing our publications to meet the varied needs of visitors," Morris
 said. "These changes will enhance their travel experiences."
     The first publication to see the brand change will be Guest Informant
 Atlanta, which will print in November, followed by Guest Informant Los
 Angeles in January. All the other publications will officially adopt the
 brand change by April 1.
     Morris Visitor Publications, a division of Morris Communications Co.,
 LLC, publishes Guest Informant, Where magazines, Best Read Guides, In New
 York, In London, and The London Guide magazines, plus a host of other maps,
 guides and directories for business and leisure travel, and owns the
 Hospitality Industry Association.
     Morris Communications Company, LLC is a privately held media company
 with diversified holdings that include newspaper publishing, visitor guide
 publishing, outdoor advertising, magazine publishing, radio broadcasting,
 book publishing and distribution and online services. For more information,

SOURCE Morris Communications Company, LLC