Morris To Unify Travel Publications Under Where Brand
AUGUSTA, Ga., Oct. 11 /PRNewswire-FirstCall/ -- Responding to the needs of today's travelers, Morris Visitor Publications is rebranding and redesigning its Guest Informant publications. The announcement was made today by William S. Morris III, chairman and CEO of Morris Communications Co., parent company of MVP. "To complement MVP's popular Where magazines, Guest Informant will become Where Guestbook and Quick Guides will become Where Quick Guides," Morris said. Where Guestbooks will now include more essays and local information giving travelers an even deeper understanding of the city they are visiting. The coffee-table books will also feature richer photography and improved design. The changes complement the local dining and entertainment information found in Where magazine, a publication that travelers can take with them. Where Quick Guides will continue to provide an array of coupons for budget-conscious travelers. "As a result of extensive research in our publication markets, we are customizing our publications to meet the varied needs of visitors," Morris said. "These changes will enhance their travel experiences." The first publication to see the brand change will be Guest Informant Atlanta, which will print in November, followed by Guest Informant Los Angeles in January. All the other publications will officially adopt the brand change by April 1. Morris Visitor Publications, a division of Morris Communications Co., LLC, publishes Guest Informant, Where magazines, Best Read Guides, In New York, In London, and The London Guide magazines, plus a host of other maps, guides and directories for business and leisure travel, and owns the Hospitality Industry Association. Morris Communications Company, LLC is a privately held media company with diversified holdings that include newspaper publishing, visitor guide publishing, outdoor advertising, magazine publishing, radio broadcasting, book publishing and distribution and online services. For more information, visit morris.com.
SOURCE Morris Communications Company, LLC
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