SAN FRANCISCO, Dec. 7 /PRNewswire/ -- (http://www.myprgenie.com) -- Leading mobile analytics provider, Motally, announced today that Mplayit will be co-sponsoring their Trackappalooza contest to find the hottest applications for iPhone, BlackBerry, and Android phones through Motally's patent-pending tracking tools. In addition, the deadline to enter Trackappalooza has been extended until December 31, 2009.

Mplayit, which offers the first mobile app store on Facebook and also provides carrier partners with platform technologies for online discovery and social merchandising of mobile games and applications, will offer participating developers a chance to win up to $1000 in ad placement credit on the Mplayit Mobile Arcade in addition to Motally's prizes.

The contest features 17 categories of prizes and includes over $15,000 in cash and a free pass to GSMA's Mobile World Congress in February.

Prizes include a random drawing from all entrants, $5,000 in prizes for each of the iPhone, Blackberry, and Android platforms, and over $6,000 in credit for placement with Mplayit. Applications will win for having the Most New Users, the Highest Average Session Time, the Highest Average Session per User, Users in the Highest Number of Countries, and the Highest Total Actions Tracked. A single application can win in multiple categories.

Additionally, a Grand Prize winner will be selected by a panel of mobile industry luminaries, including representatives of Blue Run Ventures, Norwest Venture Partners, Granite Ventures, and other industry experts. This winner will receive a free pass to GSMA's Mobile World Congress, including a hotel stay, and promotion of the winning application.

"We're excited to partner with Mplayit to help the developer community gain exposure for their applications," says Arte Merritt, founder and CEO of Motally.

The contest is open to mobile application developers around the world. To enter, developers must sign-up for a Motally account and integrate the Motally API into their live applications by December 31, 2009. Tracking metrics from January 1, 2010 to January 31, 2010 will determine the winning apps. Contest details, terms and conditions, and registration can be found at www.motally.com/contest.

About Motally

Motally is a mobile-analytics provider dedicated to helping mobile application developers and content publishers understand their users, maximize ROI, and optimize product offerings in one common interface. The company is headquartered in San Francisco, CA and is backed by BlueRun Ventures and Ron Conway, a leading angel investor. The team includes mobile industry veterans from Yahoo Mobile and Oracle. Visit us at www.motally.com and follow us on Twitter at www.twitter.com/motally

About Mplayit

Mplayit built the world's first mobile app store on Facebook. The company is also the leading global provider for online discovery and social merchandising of mobile games and applications. The company's proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is funded by New Atlantic Ventures. Visit us at www.mplayit.com and follow us on Twitter at www.twitter.com/mplayit

To see press release go to http://myprgenie.com/3441

SOURCE Motally

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