Motion Picture Association of America EVP and CTO Joins Teletrax Board

Feb 22, 2007, 00:00 ET from Medialink Worldwide Incorporated

    HOLLYWOOD, Calif., Feb. 22 /PRNewswire-FirstCall/ -- C. Bradley Hunt, Executive Vice President and Chief Technology Officer of the Motion Picture Association of America, has joined the board of Teletrax, the global broadcast intelligence company announced today.     A subsidiary of Medialink Worldwide Incorporated (Nasdaq:   MDLK), Teletrax offers the first and only digital video watermarking and content tracking service that provides vital television intelligence on a global scale to video providers such as entertainment studios, news organizations, sports leagues, TV syndicators, and the advertising industry. Teletrax is a joint venture between Royal Philips Electronics of the Netherlands (NYSE:   PHG) and Medialink.     "We are thrilled that Brad will be joining us at such an important stage in the development of Teletrax, and at a time when the management and protection of video content is so high on the agenda of content creators and owners," said Laurence Moskowitz, chairman of Teletrax and chief executive officer of its parent, Medialink. "Brad's vast experience, intimate knowledge of the motion picture industry and technological vision will help us ensure we meet the ever-evolving critical needs of our clients."     With a number of new and existing clients seeking added breadth of their video monitoring and analysis, Teletrax is nearly complete in its next phase of its growth with the expansion of its network to track television broadcasts in all 210 U.S. markets, from the nation's largest market, New York, through the smallest measured television market, Glendive, Montana. Through this expanded network, Teletrax provides video content owners with the ability to track and monitor short- and long-form programming and airings of TV promotions and advertising spots throughout all markets in the United States and the larger markets in Canada, ensuring the proper utilization of content and protection of assets.     Hunt began his career with Eastman Kodak Company in 1976, where he was steadily promoted over his 20 year career holding positions in research and development, marketing, international sales, and strategic planning in the motion picture and digital film businesses. In 1999, he joined the Motion Picture Association of America as CTO and was named executive vice president in 2005. Hunt is a fellow of the Society of Motion Picture and Television Engineers, a member of the Academy of Motion Picture Arts and Sciences, and a participant in more than a dozen motion picture, television, and video technology standards committees.     Hunt joins Larry Goodman, formerly president of sales and operations for AOL Time Warner's CNN, as non-executive board members of Teletrax. Goodman joined the board in April 2006.     "I am very excited to be able to participate at a high level in defining the strategic direction and future growth of Teletrax, a leader in broadcast monitoring services not only in the United States, but worldwide," said Hunt. "My involvement in digital television standards, content watermarking and new online media distribution will allow me to bring useful insight and be a strong contributor to the board of Teletrax."     Launched in 2002 as a service developed by a joint venture between Royal Philips Electronics of the Netherlands and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. (Nasdaq:   DMRC), Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast, or duplicated.     A global network of decoders, or "detectors," then captures all occurrences of the embedded video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.     Teletrax provides vital broadcast television intelligence to video content providers such as entertainment companies, news organizations, TV syndicators, and the advertising industry. The company currently maintains a proprietary network of detectors that monitors the television broadcasts of 1,300 channels from more than 50 nations, including delivering nearly full market coverage in the United States. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada.     Entertainment, news, media, and advertising organizations both within and outside of the United States that also have contracted to use Teletrax for the tracking of news video, advertising or promotional content include ABC Television Network, BBC, Buena Vista Television, Fox Broadcasting Company, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, Tribune Entertainment, United Nations, A1GP, ITN Networks, Euro RSCG 4D DRTV, and Medialink. A number of other companies are also in active trials with the Teletrax service.     About Teletrax:     Teletrax ( is the world's first global video broadcast intelligence and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.     About Medialink:     Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (     With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses; our ability to achieve or maintain profitability; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; our ability to develop new services and market acceptance of such services, such as Teletrax(TM); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition that may have an adverse effect on pricing, revenues, gross margins and our customer base. 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