Motorola, Freescale, and Nikko Collaborate on a New Remote Control Toy Car Operated by Mobile Phones Wireless Wheels Connects Toys and Motorola iDEN(R) Mobile Devices to Make Life

More Fun



    LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- Motorola Inc. (NYSE:   MOT) and
 Nikko have announced a new Wireless Wheels remote control toy car controlled
 by select Motorola iDEN(R) handsets.  Based on the Freescale Semiconductor
 (NYSE:   FSL; NYSE:   FSL.B) wireless Personal Area Network (PAN) technology which
 utilizes the IEEE(R) 802.15.4 standard, the 1/16 scale replica is the latest
 remote control model to be introduced by Motorola to the consumer market.
     Using the Motorola iDEN phone attachment, which leverages PAN technology,
 the Motorola iDEN handset replaces traditional remote controls by operating
 multiple devices such as toys or robots with reliable two-way communications.
     Wireless Wheels are full-function radio controlled toy cars that give
 consumers a multi-sensory racing experience.  Combined with Motorola iDEN
 handsets, users can view simulations of their car's movement via animation on
 the phone's screen, hear the engine start and the tires squeal as they race,
 and feel the phone vibrate in their hand like the steering wheel of a race
 car.  In addition, the Push-To-Talk (PTT) button serves as a "turbo boost" for
 a sudden burst of speed.
     M. Ban, CEO Nikko Company Ltd notes, "The new Motorola technology for
 radio control toys is very exciting and innovative. This is the first major
 advancement in the RC toy category in many years.  We are honored to be able
 to work with Motorola and Freescale on the development of the generation of
 hi-tech RC toys."
     "It's the fusion of mobile technology and toys," said Peter Aloumanis,
 general manager, U.S. Markets Division, Motorola's iDEN(R) Mobile Devices.
 "Motorola is exploring new applications for short-range wireless communication
 technologies -- and is having fun while doing it.  Wireless Wheels is another
 example of bringing seamless mobility to life through play."
     "Nikko's latest remote control car is bringing wireless technology to a
 new level," said Brett Black, commercial wireless manager of Freescale's
 Wireless and Mobile Systems Group.  "This collaboration underscores
 Freescale's leadership in providing cutting-edge wireless solutions that will
 have a positive and fun impact in our everyday lives."
     Freescale's technology based on the IEEE 802.15.4 standard includes the
 MC13193 2.4 GHz RF chip, a low voltage, low power HCS08 MCU, which provides a
 robust, cost effective, and easy-to-deploy solution.  IEEE 802.15.4 on-chip
 features and enhancements help to reduce external components and total bill of
 materials, while providing battery lifetimes of up to several years.
     Wireless Wheels are compatible with the following Motorola iDEN phones:
 i265, i275, i560, i730, i760, i830, i850, i860, and i870 and runs on 4 AA
 batteries.
     For more information on Wireless Wheels, please contact
 http://wirelesswheels@motorola.com .
 
     About Motorola
 
     Motorola is a Fortune 100 global communications leader that provides
 seamless mobility products and solutions across broadband, embedded systems
 and wireless networks.  In your home, auto, workplace and all spaces in
 between, seamless mobility means you can reach the people, things and
 information you need, on the go.  Seamless mobility harnesses the power of
 technology convergence and enables smarter, faster, cost-effective and
 flexible communication.  Motorola had sales of US $31.3 billion in 2004.  For
 more information: http://www.motorola.com.
 
     About Freescale Semiconductor
     Freescale Semiconductor, Inc. (NYSE:   FSL; NYSE:   FSL.B) is a global leader
 in the design and manufacture of embedded semiconductors for the automotive,
 consumer, industrial, networking and wireless markets.  Freescale became a
 publicly traded company in July 2004 after more than 50 years as part of
 Motorola, Inc.  The company is based in Austin, Texas, and has design,
 research and development, manufacturing or sales operations in more than 30
 countries.  Freescale, a member of the S&P 500(R), is one of the world's
 largest semiconductor companies with 2004 sales of $5.7 billion (USD).
 http://www.freescale.com .
 
     About Nikko Company Ltd.
     Nikko Company Ltd is the world's largest manufacturer of remote control
 Toys.  Founded in 1958, and based in Tokyo, Japan, Nikko has grown to become
 the world leader in the design, development and manufacturing of all type of
 RC Toys including cars, trucks, boats, airplanes and helicopters.  Nikko has
 sales and marketing operations in 20 different countries. Nikko maintains it's
 own R & D, tooling and manufacturing facilities in Hong Kong, China, and
 Malaysia.  For more information: http://www.nikko-group.com .
 
     MOTOROLA and the Stylized M Logo are registered in the US Patent &
 Trademark Office.  All other product or service names are the property of
 their respective owners.
 
 

SOURCE Motorola Inc.

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