Motorola Opens Eyes at SEMA with Birdcage75, Frees Hands with Wireless Technology New Wiring Harness Reduces Installation Time and Optimizes Audio Quality



    LAS VEGAS, Oct. 31 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE:   MOT) is
 sure to turn heads at the Specialty Equipment Market Association (SEMA) Show
 this year as it showcases the Birdcage75 Concept Car featuring the latest in
 auto couture -- Motorola's blnc IHF1000 Bluetooth(R) Car Kit. The car kit
 wirelessly transfers calls from a compatible Bluetooth enabled mobile phone to
 the vehicle's audio system without interruption, and is one of the first steps
 in Motorola's vision for Seamless Mobility.
     Motorola's blnc IHF1000 is currently available in North America through
 Best Buy, AAMP of America and Volkswagen dealers among other outlets.  A
 privately branded version is also offered through Volvo.
     The Birdcage75 Concept Car is based on the Maserati heritage and realized
 in collaboration with Motorola and Pininfarina.  By incorporating advanced,
 in-vehicle wireless technologies it is examining for the car of the future,
 Motorola transforms the Birdcage75 Concept Car into a rolling exploration of
 Seamless Mobility.  Motorola is driven to evolve its Seamless Mobility vision
 to one-day provide drivers with easy, uninterrupted access to communication,
 information and entertainment, anywhere and anytime, via any technology while
 inside their car.
 
     ROOKIE OF THE YEAR SETS THE TREND WITH TECH-SAVVY ACCESSORIES
     In addition to the Birdcage75 Concept Car, Will Castro, star of Speed
 Channel's "Unique Whips" will dress New York Yankees second baseman Robinson
 Cano's car for success at this year's SEMA show.  Castro will outfit the car
 with Motorola and Unique Autosports branding, the blnc IHF1000 Bluetooth Car
 Kit featuring Peripheral Electronics new CELFI integration kit and numerous
 other products.  SEMA attendees can check out Cano's car and the innovative
 car kit outside the Convention Center Hall at the SEMA/SPEED stage area.
     SEMA show attendees can also stop by Motorola's booth from 2:00 -
 3:00 p.m. PST on November 1 for an opportunity to meet Castro and receive an
 autograph.
 
     MOTOROLA BLUETOOTH CAR KIT IS THE LATEST, MUST-HAVE IN-VEHICLE ACCESSORY
     Motorola's IHF1000 is revolutionizing the way people use their cell phone
 in their vehicle.  Thanks to the interoperability offered through Bluetooth
 wireless technology, Motorola's IHF1000 is not dependant on a particular
 phone, cradle or wireless operator.
     The professionally installed car kit features voice-operated controls and
 delivers high-quality audio for both parties in conference, making hands-free
 communication easier than ever before.  The stylish, backlit controller with
 chrome-brushed finish mounts within easy reach on the dashboard.  The simple
 voice menu prompts makes it easy to:
 
      -- pair up to four compatible Bluetooth enabled phones
      -- answer incoming calls
      -- mute function pauses radio for incoming calls
      -- dial by name using the phones voice tags
      -- dial by name using up to 20 locally stored contacts
 
     During SEMA, Motorola and Peripheral Electronics, a division of AAMP of
 America, also will launch an innovative line of wiring harnesses.  The new
 product line called CELFI will be available to professional installers.  CELFI
 will help reduce installation time of Motorola's IHF1000 by simply plugging
 into the kit's wiring harness and then into the back of the vehicle's radio,
 enabling the mute feature and routing of phone calls through the speakers of
 many popular car models.
 
     CELEBRITY SOFTBALL CHALLENGE
     Motorola's new products will be put to the test by a host of celebrities,
 participating in the first-ever Motorola and Unique Autosports Celebrity
 Softball Challenge at 4:00 p.m. PST on Nov. 2 at the UNLV Softball Facility.
     The IHF1000 car kit and Bluetooth enabled phones in Cano's car will keep
 celebrities like Will Castro, Busta Rhymes, Tony Stewart, Gary Sheffield,
 Jason Giambi and Vida Guerra connected hands-free and wire-free, as they
 cruise down the Las Vegas Strip and arrive in-style for game day.
     "The Unique Autosports approach to car customizing is all about
 lifestyle," said Castro. "We take a good looking car and make it look better
 by adding the latest in sound, style and communication. And, our relationship
 with Motorola allows us to equip our customers with the best in mobile
 technology.  Motorola understands what we need to make a job unique."
     During the 1st Annual Motorola and Unique Autosports Celebrity Softball
 Challenge, Castro and Busta Rhymes will lead the East Coast Team as they
 compete against Ryan and the West Coast Customs Team.  A portion of the
 proceeds from the star-studded event will be donated to The Teddy Fund &
 Attention-Deficit Hyper Activity Disorder (ADHD).
     Castro added, "When the idea came to me about the softball challenge, I
 turned to Motorola.  Like our work, we wanted to do something that was new and
 unique. SEMA is usually about cars and accessories and we wanted to make it a
 little more by bringing together our fans, clients, sponsors and friends for a
 good cause."
 
     About Motorola
     Motorola is a Fortune 100 global communications leader that provides
 seamless mobility products and solutions across broadband, embedded systems
 and wireless networks.  In your home, auto, workplace, and all spaces in
 between, seamless mobility means you can reach the people, things and
 information you need, anywhere, anytime.  Seamless mobility harnesses the
 power of technology convergence and enables smarter, faster, cost-effective
 and flexible communication.  Motorola had sales of US $31.3 billion in 2004.
 For more information: http://www.motorola.com .
 
     MOTOROLA and the Stylized M Logo are registered in the US Patent &
 Trademark Office.  All other product or service names are the property of
 their respective owners.  The Bluetooth trademarks are owned by their
 proprietor and used by Motorola, Inc. under license.
 
 

SOURCE Motorola, Inc.
RELATED LINKS
http://www.motorola.com

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