Motorola Pilots On-Demand Retail Solution First mobile device manufacturer to offer consumers convenience and ease

with immediate, automated access to products



    LIBERTYVILLE, Ill., Sept. 20 /PRNewswire-FirstCall/ -- Motorola, Inc.
 (NYSE:   MOT) today announced it is the first mobile device manufacturer to
 offer its products to consumers through robotic retail stores in a pilot
 program providing automated, on-demand retail solutions in key markets.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060920/CGW044 )
     Moving beyond the traditional retail experience, Motorola is testing
 this new automated vending format as a way to directly connect with
 consumers in places and at times where convenience is needed most.
 Leveraging small format robotic stores operated by Zoom Systems, the new
 retail option will be placed in high traffic locations giving consumers the
 immediate satisfaction of getting the products they need and want on
 demand.
     "Continuing our effort to reinvent mobile retail culture and transform
 the consumer experience, this on-demand retail solution is an interesting
 approach to the many extensions of our retail strategy," said Jason Few,
 Corporate Vice President, Global Retail, Motorola. "This pilot program is
 an opportunity to bring never-seen-before convenience to consumers who are
 looking for ways to make life easier."
     These robotic stores will be branded "INSTANTMOTO", and are expected to
 be deployed in approximately 20 locations nationwide from airports to malls
 by November 2006. The stores will house more than 25 Motorola products
 including carrier-ready MOTORAZR(TM) handsets, Bluetooth(R)-enabled
 headsets, cordless phones, car chargers and more. Currently these vending
 systems are in the San Francisco International Airport and Macy's on State
 Street, in addition to more locations across the country.
     About Motorola
     Motorola is known around the world for innovation and leadership in
 wireless and broadband communications. Inspired by our vision of Seamless
 Mobility, the people of Motorola are committed to helping you get and stay
 connected simply and seamlessly to the people, information, and
 entertainment that you want and need. We do this by designing and
 delivering "must have" products, "must do" experiences and powerful
 networks -- along with a full complement of support services. A Fortune 100
 company with global presence and impact, Motorola had sales of US $35.3
 billion in 2005. For more information about our company, our people and our
 innovations, please visit http://www.motorola.com .
     About Zoom Systems
     Zoom Systems is pioneering a new channel: automated retail that places
 iconic brands and popular products directly in the path of consumers,
 creating an experience much like shopping online, but with the instant
 gratification found through traditional retail. Placed in high-traffic
 areas, these 30 square-foot robotic stores are open 24 hours a day and
 utilize technology to provide consumers with easy access to products from
 high-profile brands. Brands in alliance include Motorola, Sony, Proactiv,
 and others. Zoom Systems is also an authorized Apple reseller. Led by a
 dynamic team of experienced retail executives, Zoom plans to implement
 thousands of these robotic stores in high-traffic locations such as
 airports, hotels, malls, colleges and strategic retailers such as Macy's.
 http://www.zoomsystems.com .
     MOTOROLA and the Stylized M Logo are registered in the US Patent and
 Trademark Office. The Bluetooth trademarks are owned by their proprietor
 and used by Motorola, Inc. under license. All other product or service
 names are the property of their respective owners.
 
 

SOURCE Motorola, Inc.
RELATED LINKS
http://www.motorola.com

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