Motorola's Mobile Services Cafe Powers O2 Games Arcade -- The First Commercial Java Games Service in the UK

Sep 09, 2002, 01:00 ET from Motorola, Inc.

    LIBERTYVILLE, Ill., Sept. 9 /PRNewswire-FirstCall/ -- mmO2 and Motorola,
 Inc. (NYSE:   MOT) today announced a new downloadable entertainment service that
 provides consumers with the ability to personalize and differentiate their
 mobile phones.  Motorola's Mobile Services Cafe is a managed service powered
 by Motorola's download server with Java(TM) 2 Platform, Micro Edition
 (J2ME(TM)) technology.  Motorola will supply and operate its powerful download
 server with J2ME technology for O2's new commercial games service, the O2
 games arcade, bringing a more exciting and colorful gaming experience to
 mobile phones.  Consumers can now chose mobile games such as retro classics
 Breakout(R), Asteroids(R) and Pong(R) from top brand Atari.
     Some of the new, graphically rich wireless games being offered by O2 games
 arcade are made available from Motorola's mobile game publishing arm and were
 launched for the UK market at the beginning of September, and German,
 Netherlands and Irish markets from the beginning of October.  Mobile games are
 becoming one of the hottest trends in wireless and industry analyst firm Ovum
 forecasts that global spending on mobile games will total 4.4 billion Euros by
 2006.
     Motorola will shortly extend the technologies within Mobile Services Cafe
 by integrating the Pecan games platform from Cash-U.  The platform will
 enhance the overall mobile games experience by initially enabling consumers to
 post high-scores.  These services will be enhanced over time and game-players
 will also have the ability to compete, simultaneously against other
 subscribers throughout the O2 network.  By adding these types of community
 features, O2 will also have an opportunity to generate additional average
 revenue per unit (ARPU).
     Tim Raby, Head of Games at O2 states, "O2 believes that Java is a major
 enabler for the growth of mobile entertainment, in particular games.  Motorola
 is a leader in this field, both with its handsets and its download server.
 Mobile Services Cafe provides flexible technology and an attractive business
 model that does not force the Operator to take all the risk launching a new
 platform technology."
     "The relationship between Motorola and O2 signals a new business model
 within the industry," said Mike Bordelon, corporate vice president and general
 manager within Motorola's Personal Communications Sector.  "By integrating
 Mobile Services Cafe from Motorola, O2 has the ability to enter the market
 quickly without high up-front costs and personalize the O2 end-user
 experience.  Mobile Services Cafe is the first business model for data
 applications that reduces operator risk without loss of control of the
 consumer offering."
     O2 chose Mobile Services Cafe to launch O2's own portfolio of downloadable
 J2ME games. Motorola will provide all the back-end support and operate the
 system as a managed service integrated into O2's branded portal.  Motorola is
 supplying Mobile Services Cafe on a risk/reward basis, reducing O2's financial
 exposure while giving O2 the control and flexibility to select game content
 and user experience.
     Motorola is leading the industry in bringing J2ME technology to wireless
 communications.  In addition to contributing to key, open J2ME standards and
 launching the first wireless phone incorporating the technology, Motorola
 continues to offer its customers a portfolio of solutions including more than
 dozen wireless phones with J2ME technology, branded applications and content
 and a full service developer program to assist software developers in creating
 and certifying new wireless applications.
 
     About Motorola
     Motorola, Inc. (NYSE:   MOT) is a global leader in providing integrated
 communications and embedded electronic solutions. Sales in 2001 were $30
 billion. For more information about Motorola and its leadership in J2ME
 technology, please visit http://www.motorola.com .
 
     mmO2
     mmO2 has 100% ownership of mobile network operators in four countries --
 the UK, Germany, the Netherlands and Ireland -- as well as a leading mobile
 internet portal business.  All of these businesses have now been re-branded as
 O2.  Additionally, the company has operations on the Isle of Man (Manx
 Telecom).
     mmO2 was the first company in the world to launch and rollout a commercial
 GPRS (or 2.5G) network and has secured third generation mobile telephony
 ("3G") licenses in the UK, the Netherlands, and Germany.  mmO2 has also
 applied for a 3G license in Ireland. mmO2 has approximately 17.5 million
 customers and some 14,000 employees, with revenues for the year ended 31 March
 2002 of 4.276 million pounds sterling.  Data represented 13.4% of total
 service revenues in the quarter ending 31 March 2002.
 
     ATARI is a registered trademark of Atari Interactive Inc. a wholly owned
 subsidiary of Infogrames Interactive.  All rights reserved.
 
     MOTOROLA and the Stylized M Logo are registered in the US Patent &
 Trademark Office.  All other product or service names are the property of
 their respective owners.  Java and all other Java-based marks are trademarks
 or registered trademarks of Sun Microsystems, Inc. in the U.S. and other
 countries.
 
 

SOURCE Motorola, Inc.
    LIBERTYVILLE, Ill., Sept. 9 /PRNewswire-FirstCall/ -- mmO2 and Motorola,
 Inc. (NYSE:   MOT) today announced a new downloadable entertainment service that
 provides consumers with the ability to personalize and differentiate their
 mobile phones.  Motorola's Mobile Services Cafe is a managed service powered
 by Motorola's download server with Java(TM) 2 Platform, Micro Edition
 (J2ME(TM)) technology.  Motorola will supply and operate its powerful download
 server with J2ME technology for O2's new commercial games service, the O2
 games arcade, bringing a more exciting and colorful gaming experience to
 mobile phones.  Consumers can now chose mobile games such as retro classics
 Breakout(R), Asteroids(R) and Pong(R) from top brand Atari.
     Some of the new, graphically rich wireless games being offered by O2 games
 arcade are made available from Motorola's mobile game publishing arm and were
 launched for the UK market at the beginning of September, and German,
 Netherlands and Irish markets from the beginning of October.  Mobile games are
 becoming one of the hottest trends in wireless and industry analyst firm Ovum
 forecasts that global spending on mobile games will total 4.4 billion Euros by
 2006.
     Motorola will shortly extend the technologies within Mobile Services Cafe
 by integrating the Pecan games platform from Cash-U.  The platform will
 enhance the overall mobile games experience by initially enabling consumers to
 post high-scores.  These services will be enhanced over time and game-players
 will also have the ability to compete, simultaneously against other
 subscribers throughout the O2 network.  By adding these types of community
 features, O2 will also have an opportunity to generate additional average
 revenue per unit (ARPU).
     Tim Raby, Head of Games at O2 states, "O2 believes that Java is a major
 enabler for the growth of mobile entertainment, in particular games.  Motorola
 is a leader in this field, both with its handsets and its download server.
 Mobile Services Cafe provides flexible technology and an attractive business
 model that does not force the Operator to take all the risk launching a new
 platform technology."
     "The relationship between Motorola and O2 signals a new business model
 within the industry," said Mike Bordelon, corporate vice president and general
 manager within Motorola's Personal Communications Sector.  "By integrating
 Mobile Services Cafe from Motorola, O2 has the ability to enter the market
 quickly without high up-front costs and personalize the O2 end-user
 experience.  Mobile Services Cafe is the first business model for data
 applications that reduces operator risk without loss of control of the
 consumer offering."
     O2 chose Mobile Services Cafe to launch O2's own portfolio of downloadable
 J2ME games. Motorola will provide all the back-end support and operate the
 system as a managed service integrated into O2's branded portal.  Motorola is
 supplying Mobile Services Cafe on a risk/reward basis, reducing O2's financial
 exposure while giving O2 the control and flexibility to select game content
 and user experience.
     Motorola is leading the industry in bringing J2ME technology to wireless
 communications.  In addition to contributing to key, open J2ME standards and
 launching the first wireless phone incorporating the technology, Motorola
 continues to offer its customers a portfolio of solutions including more than
 dozen wireless phones with J2ME technology, branded applications and content
 and a full service developer program to assist software developers in creating
 and certifying new wireless applications.
 
     About Motorola
     Motorola, Inc. (NYSE:   MOT) is a global leader in providing integrated
 communications and embedded electronic solutions. Sales in 2001 were $30
 billion. For more information about Motorola and its leadership in J2ME
 technology, please visit http://www.motorola.com .
 
     mmO2
     mmO2 has 100% ownership of mobile network operators in four countries --
 the UK, Germany, the Netherlands and Ireland -- as well as a leading mobile
 internet portal business.  All of these businesses have now been re-branded as
 O2.  Additionally, the company has operations on the Isle of Man (Manx
 Telecom).
     mmO2 was the first company in the world to launch and rollout a commercial
 GPRS (or 2.5G) network and has secured third generation mobile telephony
 ("3G") licenses in the UK, the Netherlands, and Germany.  mmO2 has also
 applied for a 3G license in Ireland. mmO2 has approximately 17.5 million
 customers and some 14,000 employees, with revenues for the year ended 31 March
 2002 of 4.276 million pounds sterling.  Data represented 13.4% of total
 service revenues in the quarter ending 31 March 2002.
 
     ATARI is a registered trademark of Atari Interactive Inc. a wholly owned
 subsidiary of Infogrames Interactive.  All rights reserved.
 
     MOTOROLA and the Stylized M Logo are registered in the US Patent &
 Trademark Office.  All other product or service names are the property of
 their respective owners.  Java and all other Java-based marks are trademarks
 or registered trademarks of Sun Microsystems, Inc. in the U.S. and other
 countries.
 
 SOURCE  Motorola, Inc.

RELATED LINKS

http://www.motorola.com