SAN JOSE, Calif., April 22, 2014 /PRNewswire/ -- Move, Inc. (NASDAQ: MOVE) and RE/MAX, LLC have announced the signing of an Approved Supplier agreement designed to maximize lead generation and lead conversion for RE/MAX agents, teams and brokers, with the goal of quadrupling an agent's book of business. Move's program, named 4X for RE/MAX, combines multiple Move technology and training solutions into a single, customized solution for RE/MAX professionals. The program focuses on the compounding effect of increasing brand reach, audience acquisition and lead volumes, while simultaneously improving conversion rates to achieve higher volumes of closings and business from past clients and relationships.
The theory behind the 4X program is compelling in its simplicity. By putting a greater emphasis on prospecting, quality lead generation systems and sophisticated lead follow-up and nurturing systems agents, teams and brokers could theoretically double the number of prospects they engage with each year. Similarly, conversion of client engagement could double through optimized leads response, cultivation, nurturing and closing methods applied to existing prospects, past clients and relationships. The compound effect could create a "4X" increase in overall business.
The customized training program teaches agents to layer the quality lead sources from realtor.com® and TigerLead®, the cultivation power of Top Producer®, and other offerings selected based on the specific needs of each agent. For the first time, agents can leverage the power of these industry-leading products and services together with training and support in a comprehensive program designed for optimal performance.
"RE/MAX agents are at a point in their career where they can expertly manage their prospecting and lead generation in parallel. Their challenge is to maximize conversion results within the available time of any given day," said Mike Reagan, senior vice president, Business Alliances at RE/MAX. "Move's 4X program combines training and systems that empower agents to accomplish more with less time and effort."
Move has a strong reputation in the real estate community for providing quality leads through realtor.com® and TigerLead® and a powerful lead cultivation system in Top Producer®.
"We are proud to be a RE/MAX Approved Supplier and excited to be working with RE/MAX on a program that combines Move's best tools, lead products and training for optimal results," said Ray Picard, executive vice president of sales at Move. "This effort merges the best of our technology with the day-to-day insights of the most productive agents – it's the ideal formula for success."
The 4X program emphasizes training and implementation through videos, webinars and one-on-one consulting, based on examples from successful RE/MAX brokers, teams and agents who use Move technology to manage large volumes of leads with healthy conversion rates.
"We have worked with RE/MAX in the past and have a strong working relationship –particularly with our technology series," said Max Pigman, a national speaker and technology expert at Move who previously ran a RE/MAX office. "We're already seeing success with the new version of Top Producer®, which is allowing smaller teams to grow by integrating quality leads from remax.com and realtor.com®."
The new 4X program takes successful best-practices and adds scalability through formal training and resource integration, with the goal of allowing others to achieve similar results.
About Move, Inc. Move, Inc. (NASDAQ: MOVE), a leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps®; TigerLead®; Top Producer® Systems and FiveStreet. Move, Inc. is based in San Jose, Calif.
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.
SOURCE Move, Inc.