MSN Launches Paid-Search Service in France and Singapore In-Depth Audience Intelligence Helps Advertisers Turn Consumer Clicks Into


    NEW YORK, Sept. 26 /PRNewswire-FirstCall/ -- Today, Yusuf Mehdi, senior
 vice president of the MSN(R) Information Services & Merchant Platform
 division, opened the second annual Advertising Week 2005 in New York City by
 announcing the official launch of adCenter in France and Singapore. adCenter
 powers a paid-search service from MSN that provides advanced audience
 intelligence and targeting capabilities to help advertisers improve their
 return on investment when it comes to paid-search advertising.
     (Logo: )
     The official launch of adCenter in France today and Singapore on Aug. 31
 follows successful pilot programs in both countries. U.S. testing of adCenter
 is set to begin in October.
     "adCenter is helping us apply more flexibility and control in our
 paid-search advertising campaigns because it gives us the tools to learn so
 much more about the kind of people who are searching on MSN," said Stuart
 Larkins, vice president of Search for Performics Inc., a division of
 DoubleClick Inc., which participated in the test.
     Powerful campaign management tools and deep audience intelligence unique
 to MSN make it easy for advertisers to optimize and refine their campaigns to
 reach a specific audience. Some of those tools include the following:
     -- Keyword Selection allows advertisers to indicate whom they want to
        reach based on geographic location, gender, age range, time of day and
        day of week, and suggests keywords based on the desired audience.
     -- Site Analyzer assists advertisers by suggesting keywords based on the
        content of their Web site, rather than on another keyword.
     -- Audience Profiler provides advertisers with an expected profile of
        those customers who are most likely to search for specific keywords.
     -- Cost Estimator helps advertisers remain within their budget by
        estimating rank, traffic and cost per month per keyword.
     -- Campaign Optimization allows advertisers to respond quickly and
        decisively throughout the campaign to easily refine budget allocations
        and keywords, as well as apply targeting filters such as geographic,
        demographic and dayparting.
     -- Post Sales Audience Intelligence & Reporting provides advertisers with
        detailed reports on campaign performance and audiences reached
        including click-through rate, estimated position and spending levels.
     "We're excited by the positive feedback we have received from advertisers
 thus far," Mehdi said. "The launch of adCenter in France and Singapore is a
 great first step to delivering on our global vision to connect advertisers to
 consumers in a much more meaningful way."
     In the near future, adCenter will become a one-stop shop from which
 advertisers can manage all their MSN advertising campaigns, end to end,
 including display and direct ads. In addition, advertisers will be able to use
 advanced targeting tools and audience intelligence data to reach their desired
 audiences across the MSN network. Advertisers interested in learning more or
 signing up for adCenter can go to .
     About MSN
     MSN attracts more than 420 million unique users worldwide per month. With
 localized versions available globally in 41 markets and 21 languages, MSN is a
 world leader in delivering Web services to consumers and online advertising
 opportunities to businesses worldwide. The most useful and innovative online
 service today, MSN brings consumers everything they need from the Web to make
 the most of their time online. MSN is located on the Web at MSN worldwide sites are located at .
     About Microsoft
     Founded in 1975, Microsoft (Nasdaq:   MSFT) is the worldwide leader in
 software, services and solutions that help people and businesses realize their
 full potential.
     NOTE:  Microsoft and MSN are either registered trademarks or trademarks of
 Microsoft Corp. in the United States and/or other countries.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.

SOURCE Microsoft Corp.

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