M&T Bank Welcomes Back Football by Teaming with Fred Jackson of the Buffalo Bills
Bank and new marketing spokesman donate game tickets to Boys & Girls Clubs of Buffalo
BUFFALO, N.Y., Aug. 31, 2011 /PRNewswire/ -- Buffalo Bills Running Back Fred Jackson has become the newest member of the M&T Bank team, signing a marketing contract to become the official spokesman for Buffalo Bills Checking.
Jackson will be featured in M&T Bank's multi-media advertising campaign throughout Western New York during the upcoming 2011 football season and work with M&T on select appearances and community events. M&T is the exclusive provider of Buffalo Bills checks and check cards.
"Fred Jackson makes a great addition to the M&T team. He works hard in practice, runs hard on the field and he shares our belief in serving Bills fans and the community, which makes him a great member of the team to raise the green flag of M&T Bank," said M&T Bank Chief Marketing Officer Peter J. Eliopoulos.
Jackson, a product of Division III Coe College, worked his way into a starting role with the Bills after signing as an undrafted free agent in 2006. In 2009, he became the first NFL player to rush for more than 1,000 yards and gain more than 1,000 yards on kickoff returns.
On his first carry with the M&T team, Jackson joined the bank to donate 155 tickets to the Bills' September 1 preseason game against the Detroit Lions to the Boys & Girls Clubs of Buffalo. The 155 tickets honor M&T Bank's 155 years of service to Buffalo, where the bank was established on August 29, 1856 and is celebrating its 155th anniversary.
"Buffalo Bills fans have been great to me and they're passionate about the team. I'm happy to join with M&T Bank to help fans show their pride with Buffalo Bills checking. And I hope we can create more passionate Bills fans by giving the kids from the Boys & Girls Clubs tickets to the upcoming game," Jackson said.
Since 1926, Boys & Girls Clubs of Buffalo has been in the forefront of youth development, working with young people from disadvantaged economic, social and family circumstances.
M&T Bank is the "Official Bank of the Buffalo Bills" and the exclusive provider of Bills checks and check cards. M&T is one of the team's longest-tenured corporate sponsors, with a marketing relationship dating back to 1985.
Customers opening a Bills Checking account at any M&T Buffalo or Rochester area branch are eligible to receive a free Buffalo Bills check card and a free Buffalo Bills stadium blanket.
For Further Information:
Chet Bridger 716-842-5182
SOURCE M&T Bank
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