My news for Investors

AtLeast one of the check box should be selected You are following news about Follow the latest news about VIA

Landmark Agreement Marks the Launch of Jerry Bruckheimer Game Studio with

MTV Games

    NEW YORK, Dec. 19 /PRNewswire/ -- MTV Games, a division of Viacom
 Inc.'s (NYSE:   VIA and VIA.B) MTV Networks, today announced an exclusive
 deal with internationally renowned motion picture and television producer
 Jerry Bruckheimer to develop and create new and original video games,
 marking his first official foray into the gaming world. As part of this
 landmark agreement, Bruckheimer will build a game incubation studio with
 MTV Games, where a team of experienced video game experts, artists and
 storytellers will seek out and deliver new game concepts and intellectual
 property.
 
     By joining MTV Games with Bruckheimer's blockbuster track record for
 creating successful entertainment properties in film and television, both
 new and experienced gamers can expect what promises to be some of the most
 entertaining, challenging, and unique games.
 
     "Video games represent a new and innovative medium for what we've
 always tried to do, which is to tell great stories. But this medium is
 unique in that it gives the player control over how those stories unfold,"
 said Jerry Bruckheimer. "I look forward to working with MTV Games to create
 new original game stories, always looking for ways to innovate the medium."
 
     "Jerry Bruckheimer and his innate talent for developing wildly
 successful entertainment properties that range from action, reality, drama,
 sports, and comedy are the perfect complement to our vision for MTV Games
 and the experience our audiences truly crave," said Van Toffler, President,
 MTV Networks Music & Logo Group. "There's a huge intersection between the
 fans of Bruckheimer films, our audience and gamers, making the potential
 for this partnership to be as explosive as one of his blockbuster films."
 
     Executives from both MTV Games and Bruckheimer's gaming studio will
 work together on all phases of development -- from concept to platform --
 as well as on the production, distribution deals and marketing elements,
 with the potential that some of the game concepts could migrate to other
 entertainment media including film and TV. Jeff Yapp, Executive Vice
 President, Programming Enterprises and Bob Picunko, Vice President
 Electronic Games & Interactive Products will oversee the relationship for
 MTV Games.
 
     MTV Networks will support this venture across all its broadcast and
 digital platforms including CMT, MTV, Spike and VH1. Gaming is a focal
 point of MTV Networks' overall vertical entertainment strategy of
 super-serving its core audiences with engaging experiences across multiple
 platforms. In August of 2007, the company announced that it will invest
 more than $500 million over the next two years in the development and
 distribution of its Interactive Entertainment and Video Game business. MTV
 Games' recently released Rock Band from developers, Harmonix, which MTV
 Networks acquired in 2006, an all-new platform that allows music fans and
 gamers to interact with their favorite music like never before and garnered
 universal critical acclaim including: "Best of Show" at this year's Game
 Critics Awards: Best of E3 2007, "Game of the Year for Teens" by USA Today,
 and called "this holiday season's most awesome video game ever" by SPIN
 Magazine.
 
     Jerry Bruckheimer holds an undisputed position as one of the most
 successful producers in both motion pictures and television. First in
 partnership with Don Simpson, and then as the chief of Jerry Bruckheimer
 Films, he has produced an unprecedented string of worldwide smashes, hugely
 impacting not only the industry, but mass culture as well. Bruckheimer's
 films have included "American Gigolo," "Flashdance," "Bad Boys," "Dangerous
 Minds," "Crimson Tide," "The Rock," "Con Air," "Armageddon," "Enemy of the
 State," "Gone in 60 Seconds," "Coyote Ugly," "Remember the Titans," "Pearl
 Harbor," "Black Hawk Down," "Bad Boys II," "Veronica Guerin," "King
 Arthur," "National Treasure," "National Treasure: Book of Secrets," and the
 landmark trilogy, "Pirates of the Caribbean: The Curse of the Black Pearl,"
 "Pirates of the Caribbean: Dead Man's Chest," and "Pirates of the
 Caribbean: At World's End."
 
     On television, Bruckheimer had an unprecedented 10 television series
 airing in the 2005-6 season, a record in the medium for an individual
 producer. JBTV's series have included "C.S.I.: Crime Scene Investigation"
 and its spinoffs "C.S.I.: Miami" and "C.S.I.: NY," and "Without A Trace,"
 "Cold Case" and "The Amazing Race."
 
     Jerry Bruckheimer Films and Television have been honored with 39
 Academy Award(R) nominations, six Oscars(R), 69 Emmy(R) nominations, 16
 Emmys(R), eight Grammy(R) Award nominations, five Grammys(R), 23 Golden
 Globe(R) nominations, four Golden Globes(R), 16 People's Choice
 nominations, 11 People's Choice Awards, numerous MTV Awards, including one
 for Best Picture of the Decade for "Beverly Hills Cop," and 20 Teen Choice
 Awards.
 
     The deal was negotiated by Creative Artists Agency on behalf of Jerry
 Bruckheimer. For MTV Games, the agreement was overseen by George Cheeks,
 EVP & General Counsel, Business and Legal Affairs, MTV Networks.
 
     About MTV Networks
 
     MTV Networks, a unit of Viacom (NYSE:   VIA, VIA.B), is one of the
 world's leading creators of programming and content across all media
 platforms. MTV Networks, with more than 140 channels worldwide, owns and
 operates the following television programming services - MTV: MUSIC
 TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
 LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
 DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
 these networks trademarks of MTV Networks. MTV Networks connects with its
 audiences through its robust consumer products businesses and its more than
 300 interactive properties worldwide, including online, broadband, wireless
 and interactive television services and also has licensing agreements,
 joint ventures, and syndication deals whereby all of its programming
 services can be seen worldwide.
 
 
 

SOURCE MTV Games