MTV Latin America's Second Annual 'MTV Video Music Awards Latin America 2003' To Air Via Broadcast In Latin America
Show To Air Live October 23 On MTV Latin America
And MTV2 In The U.S. And On MTV U.S. November 1
The VMALAs Will Also Be Available On MTV Channels Across
Europe, Asia, And Russia
MIAMI, Oct. 15 /PRNewswire/ -- MTV Networks Latin America announced today that the second annual "MTV Video Music Awards Latin America 2003" will air on MTV's global network and select broadcasters in Latin America such as Mexico's Televisa (Canal 5). The announcement was made today by Pierluigi Gazzolo, Senior Vice President, Distribution, MTV Networks Latin America. The event will take place on Thursday, October 23, 2003 at the Jackie Gleason Theater in Miami Beach and air live on MTV Latin America and MTV2 in the U.S. at 9PM ET/PT (8PM en Mixico, 10PM Chile y Argentina). Following its premiere, the MTV VMALAs will broadcast on MTV U.S. Saturday, November 1 at 11PM ET/PT and be made available to MTV's 44 channels around the world including MTV's 10 channels in Europe, eight channels in Asia, MTV Brasil and MTV Russia reaching a potential 380 million households world wide -- a viewing audience of over 1 billion people. Additionally, select terrestrial outlets in Latin America will carry the show. These include: Televisa's Canal 5 in Mixico, RCTV in Venezuela, Colmed in Dominican Republic, Corp. Medcom in Panama, Ecuavisa in Ecuador, Artear in Argentina, and REDPAT in Bolivia. "Having the opportunity to air this year's show on broadcast outlets throughout Latin America in addition to the Pay-TV audience allows us to significantly expand our viewership," said Gazzolo. "The VMALA transmission will help solidify the MTV brand among our current viewers and will serve as an excellent vehicle to drive MTV Latin America into the homes of potential viewers." Hosted by famed Mexican/international actor, Diego Luna, this year's show will feature live performances by Spanish singer and songwriter Alejandro Sanz; Argentine Gustavo Cerati, ex-lead man of legendary "rock en espaqol" band Soda Stereo; Dido; Mexicans Cafi Tacuba; Control Machete; The Mars Volta; punk band Sum 41; Chilean band La Ley; rock legend Iggy Pop; and up-and-coming singer/songwriter Natalia Lafourcade. The line-up of presenters and show participants has expanded with the recently announced additions of Juanes, Kelly Osbourne, Alex Lora, Molotov, Charly Alberti, Kinky, Daisy Fuentes, Plastilina Mosh, Elan, Moenia, Aterciopelados, Mana, La Oreja de Van Gogh, Zach de la Rocha and Los Prisioneros, among others. These celebrities join Catupecu Machu, Robbie Rosa, Vicentico, and Diego Torres -- all of whom were previously announced presenters. It was also announced that sponsorship for this year's "MTV Video Music Awards Latin America" is sold out. For the second consecutive year, top brands Coca-Cola, Visa International Latin America and Caribbean and Sony Ericsson Mobile Communications return as official panregional sponsors of the event. In addition, McDonald's and Panasonic have joined as panregional sponsors, while Yop and Sol will sponsor the Mexico transmission only. Coca- Cola, a long-time partner of the channel, will host an all-expense-paid contest where Latin American winners and their guests will fly to Miami to experience the VMALAs. Tied with five nominations each are Cafi Tacuba, Natalia Lafourcade, Molotov, and La Ley, followed by Argentine Gustavo Cerati, Colombian Juanes, and Mexican band Mana with four and ex-Fabulosos Cadillacs' Vicentico with three nominations. The winner for each category was chosen by viewers who cast their votes exclusively online at MTV Latin America's website MTVla.com between September 11 and October 8, 2002. Harris Interactive(R), a worldwide market research and consulting firm, acting as a private auditor will tabulate the results for the "MTV Video Music Awards Latin America." Charlie Singer (SVP Programming/Production, MTV Latin America) will executive produce. Audrey Morrissey (a veteran of many MTV productions and award shows, and producer of "Alejandro Sanz MTV Unplugged," "La Ley MTV Unplugged," and "Conexion MTV") will serve as producer; and Manny Rodriguez ("Alejandro Sanz MTV Unplugged," "La Ley MTV Unplugged") will direct. MTV has a long history of creating exciting music events with 10 locally produced awards shows annually, around the world; and the "MTV Video Music Awards Latin America" will make 11 award shows. Additional MTV award ceremonies include the MTV Japan Video Music Awards (Japan), MTV Asia Awards (Singapore), CCTV-MTV Mandarin Music Honors (China), MTV Mandarin Awards (Taiwan), MTV Philipinas (Philippines), MTV Penghargaan (Indonesia), MTV Europe Music Awards, Video Music Brasil Awards, MTV Movie Awards (U.S.), and MTV Video Music Awards (U.S.). Many award shows such as the MTV Video Music Awards and the MTV Movie Awards are customized for international audiences by MTV channels around the world, offering viewers a unique local perspective to a global event. MTV Latin America, a unit of MTV Networks Latin America, Inc., is a 24- hour Spanish-language cable television network that airs music programming to more than 13 million households in Spanish-speaking Latin America. The network is delivered via satellite to cable, MMDS, UHF broadcast and direct- to-home viewers aged 12-34. MTV Networks Latin America, Inc., a unit of Viacom International, owns and operates MTV Latin America and Nickelodeon Latin America, which have regional headquarters in Buenos Aires, Mexico City and Sao Paulo (for Nickelodeon only) and operating headquarters in Miami. MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory) and KinderNet seen in more than 374 million households in 164 countries and 18 languages via 71 locally programmed and operated TV channels and 38 Web sites. The company's diverse holdings also include interests in television syndication, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom International Inc. (NYSE: VIA, VIA.B).
SOURCE MTV Networks Latin America
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