MIAMI, June 17 /PRNewswire/ -- Antoinette Zel, President, MTV Networks
Latin America today announced that the "2003 MTV Video Music Awards Latin
America" will return to Miami Beach and The Jackie Gleason Theater for a
second year. The second annual MTV VMALAs will air live in Latin America and
on MTV2 in the US on Thursday, October 23.
"The great thing about the VMALA's is that it brings together a variety of
regional Latin American pop and rock artists and international acts making it
a truly unique music experience," commented Charlie Singer, Senior Vice
President of Programming and Production, MTV Networks Latin America and
Executive Producer of the show. "Last year's show was full of surprises from
duets with Molotov and Juanes to Paulina Rubio and Kinky to the reunion of
Soda Stereo, making this year's show a welcome challenge!"
"Based on last year's success our goal is to elevate the show's creative
elements and continue to provide an exciting platform that exposes Latin
American youth to the music that is important to them, with either established
stars or cutting edge new talent," said Jose Tillan, Vice President of Music
and Artist Relations, MTV Networks Latin America. "We expect not only to
present great music, but to create unique and unexpected TV moments, which is
what our audience expects from MTV."
"The City of Miami Beach is extremely excited to have been chosen once
again, by MTV Latin America as the host city for the 2nd Annual Video Music
Awards Latin America," said Miami Beach Mayor David Dermer. "This is the type
of event that showcases Miami Beach as the 'Entertainment Capital of the
Americas' and the destination of choice for visitors from around the world."
The "MTV Video Music Awards Latin America" will air live throughout Latin
America and feature a mix of local and international performers and
presenters. The show will be made available to all 35 MTV channels around the
world, potentially reaching more than 380 million households in 163
territories. Details of the show will be announced shortly.
The first annual "MTV Video Music Awards Latin America" drew over
410 million households throughout the world creating a global success story
for MTV Latin America. On MTV U.S., the VMALAs reached more than 4 million
people. In Latin America it became the highest-rated night in pan-regional
cable ratings history among 12 to 34 year olds.
Talent participating in the show will be announced shortly.
MTV Latin America, a unit of MTV Networks Latin America, Inc., is a
24-hour Spanish-language cable television network that airs music programming
to more than 13 million households in Spanish-speaking Latin America. The
network is delivered via satellite to cable, MMDS, UHF broadcast and
direct-to-home viewers aged 12-34. MTV Networks Latin America, Inc., a unit of
Viacom International, owns and operates MTV Latin America and Nickelodeon
Latin America, which have regional headquarters in Buenos Aires, Mexico City
and Sao Paulo (for Nickelodeon only) and operating headquarters in Miami.
SOURCE MTV Networks Latin America