MTV Latin America's 'Video Music Awards Latin America' Returns to Miami Beach and the Jackie Gleason Theater

    MIAMI, June 17 /PRNewswire/ -- Antoinette Zel, President, MTV Networks
 Latin America today announced that the "2003 MTV Video Music Awards Latin
 America" will return to Miami Beach and The Jackie Gleason Theater for a
 second year. The second annual MTV VMALAs will air live in Latin America and
 on MTV2 in the US on Thursday, October 23.
     "The great thing about the VMALA's is that it brings together a variety of
 regional Latin American pop and rock artists and international acts making it
 a truly unique music experience," commented Charlie Singer, Senior Vice
 President of Programming and Production, MTV Networks Latin America and
 Executive Producer of the show. "Last year's show was full of surprises from
 duets with Molotov and Juanes to Paulina Rubio and Kinky to the reunion of
 Soda Stereo, making this year's show a welcome challenge!"
     "Based on last year's success our goal is to elevate the show's creative
 elements and continue to provide an exciting platform that exposes Latin
 American youth to the music that is important to them, with either established
 stars or cutting edge new talent," said Jose Tillan, Vice President of Music
 and Artist Relations, MTV Networks Latin America. "We expect not only to
 present great music, but to create unique and unexpected TV moments, which is
 what our audience expects from MTV."
     "The City of Miami Beach is extremely excited to have been chosen once
 again, by MTV Latin America as the host city for the 2nd Annual Video Music
 Awards Latin America," said Miami Beach Mayor David Dermer. "This is the type
 of event that showcases Miami Beach as the 'Entertainment Capital of the
 Americas' and the destination of choice for visitors from around the world."
     The "MTV Video Music Awards Latin America" will air live throughout Latin
 America and feature a mix of local and international performers and
 presenters. The show will be made available to all 35 MTV channels around the
 world, potentially reaching more than 380 million households in 163
 territories. Details of the show will be announced shortly.
     The first annual "MTV Video Music Awards Latin America" drew over
 410 million households throughout the world creating a global success story
 for MTV Latin America.  On MTV U.S., the VMALAs reached more than 4 million
 people. In Latin America it became the highest-rated night in pan-regional
 cable ratings history among 12 to 34 year olds.
     Talent participating in the show will be announced shortly.
 
     MTV Latin America, a unit of MTV Networks Latin America, Inc., is a
 24-hour Spanish-language cable television network that airs music programming
 to more than 13 million households in Spanish-speaking Latin America. The
 network is delivered via satellite to cable, MMDS, UHF broadcast and
 direct-to-home viewers aged 12-34. MTV Networks Latin America, Inc., a unit of
 Viacom International, owns and operates MTV Latin America and Nickelodeon
 Latin America, which have regional headquarters in Buenos Aires, Mexico City
 and Sao Paulo (for Nickelodeon only) and operating headquarters in Miami.
 
 

SOURCE  MTV Networks Latin America