MTV Networks Forms Digital Fusion Marketing Unit

New Specialized Digital Unit to Develop Marketing Solutions Across

Company's Online Portfolio

    NEW YORK, Dec. 11 /PRNewswire/-- MTV Networks (MTVN), a unit of Viacom
 ( VIA, VIA.B), today announced the creation of Digital Fusion, a
 specialized unit focused on developing advertising and marketing solutions
 that incorporate original and customized creative content across the
 company's digital portfolio. Operating within MTVN's Digital Advertising
 group, Digital Fusion will leverage the company's targeted websites, mobile
 properties and digital creative teams to more deeply connect advertisers
 with consumers. The new unit is led by Jason Witt, Senior Vice President
 and General Manager, Digital Fusion, who will report to Nada Stirratt,
 Executive Vice President, Digital Advertising, MTVN.
 
     "Our marketing partners want solutions that take full advantage of our
 greatest strength -- creating innovative and engaging content," said Nada
 Stirratt, Executive Vice President, Digital Advertising. "Digital Fusion
 will empower marketers to further tap into our iconic brands, and access
 customized digital marketing solutions with the same ingenuity and
 inventiveness as our music, entertainment, comedy and pop culture content."
 
     Digital Fusion will work across the company's digital portfolio to
 create entirely new digital ad products, from creative uses of existing
 inventory to original interactive experiences, including video content,
 online games, microsites and widgets. Drawing on the resources of MTVN's
 Product Development, Ad Operations and Research teams, the new unit will
 develop solutions that incorporate unique consumer insights, as well as
 tools and features used for MTVN's digital content. Digital Fusion will
 cover all of MTVN's digital platforms, including the company's expanding
 roster of highly targeted niche sites, its mobile offerings and its growing
 stable of virtual worlds.
 
     The announcement of MTVN's Digital Fusion unit follows several recent
 digital highlights and milestones achieved across the company. In October,
 MTVN attracted 90 million unique visitors globally, according to comScore
 Media Metrix. The company recently began to roll out Flux, a
 next-generation social media platform that will grow to span the company's
 young adult-and adult-directed websites and be open across the Internet.
 MTVN also announced a development slate of two dozen targeted websites that
 bring the company's global website portfolio to more than 300. The company
 also announced that it will invest more than $500 million over the next two
 years in the development and distribution of its gaming business, to deeper
 serve and drive engagement among its core demographic audiences.
 
     MTV Networks, a unit of Viacom ( VIA, VIA.B), is one of the
 world's leading creators of programming and content across all media
 platforms. MTV Networks, with more than 145 channels worldwide, owns and
 operates the following television programming services - MTV: MUSIC
 TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
 LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
 DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
 these networks trademarks of MTV Networks. MTV Networks connects with its
 audiences through its robust consumer products businesses and its more than
 300 interactive properties worldwide, including online, broadband, wireless
 and interactive television services and also has licensing agreements,
 joint ventures, and syndication deals whereby all of its programming
 services can be seen worldwide.
 
 
 

SOURCE MTV Networks