MTV Networks' mtvU Agrees to Acquire

Acquisition Establishes mtvU as Number Two General Interest Online

Destination for College Students

Jan 17, 2007, 00:00 ET from MTV Networks

    NEW YORK, Jan. 17 /PRNewswire/ -- mtvU, MTV's 24-hour college network
 and a division of Viacom Inc.'s (NYSE:   VIA and VIA.B) MTV Networks, today
 announced a definitive agreement to acquire, a rapidly
 growing online destination with more than 6.6 million user-generated
 ratings of over 900,000 college professors. The Internet's largest listing
 of collegiate professor ratings, the site reaches approximately 10 million
 total college students each year, who use the free service to plan their
 class schedule, and rate professors on attributes such as helpfulness and
 clarity. With the combination of,, and the
 recently acquired College Publisher network of over 500 online college
 newspapers, mtvU now claims the second most trafficked* set of general
 interest college-focused websites - further solidifying its position as the
 largest multi-platform college network. is a strong addition to the MTVN family of online
 brands, as the company continues to super-serve audiences with relevant and
 innovative content via engaging new platforms. Following MTVN's recent
 purchases of Y2M, Atom Entertainment, GameTrailers, Harmonix, IFILM,
 Neopets and Xfire, this acquisition demonstrates the company's continued
 commitment to being a premier multi-platform media company across every
 screen consumers use.
     "This deal marks another step forward in our overall digital strategy
 and brings a large, active and engaged community of college students to our
 growing online portfolio," said Judy McGrath, Chairman and CEO, MTVN. "With
 sound acquisitions and organic growth, we're constantly offering our
 audiences new ways to interact and express themselves, strengthening and
 deepening our connection with them in the process."
     "This acquisition reflects MTV's strategy of being everywhere our
 audience is and harnessing its creative firepower - in this case the
 millions of ratings generated by students on," said
 Christina Norman, President, MTV. "This site is a perfect addition to
 mtvU's multi-platform offering, further establishing the network as the
 definitive way to connect with college students on-air, online and on
     "Choosing the best courses and professors is a rite of passage for
 every college student, and connecting with peers on
 has become a key way millions of students now navigate this process," said
 Stephen Friedman, GM, mtvU. "We look forward to partnering with the site's
 great staff and users, and expanding into new areas that will help students
 get much more from their college experience."
     "Of all the parties that approached us, mtvU was the most tapped into
 college culture and by far the best fit," said Will DeSantis, President,
 and Patrick Nagle, CEO, "mtvU has the team, know-how
 and resources to take to the next level, and we're
 thrilled to join with the network to continue offering our users new tools
 to plan their academic careers."
     The agreement with follows mtvU's August 2006
 acquisition of Y2M: Youth Media & Marketing Networks, the parent of College
 Publisher - the largest interactive network of online college newspapers in
 the U.S. Since being acquired, the network has shown double-digit growth,
 expanding to over 500 online college newspapers nationwide, which serve
 institutions with a combined enrollment of over 5.5 million students. As a
 whole, mtvU has grown rapidly since launching in January 2004, increasing
 distribution by more than 40 percent, quintupling the size of its
 advertiser base, becoming the first MTV Networks channel distributed in its
 entirety on broadband (, and increasing its number of on-campus
 events to more than 500 a year.
     The transaction is expected to close during the
 first quarter of 2007.
     * comScore Media Metrix, October 2006, purely college-focused and
 branded websites
     About mtvU
     Broadcasting to 750 colleges across the country, with a combined
 enrollment of over 7.2 million, mtvU is the largest, most comprehensive
 television network just for college students. Twenty-four hours a day, 7
 days a week, mtvU can be seen in the dining areas, fitness centers, student
 lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to
 every aspect of college life, reaching students everywhere they are,
 through a three-pronged approach - on-air, online and on campus. mtvU
 focuses on content including music videos from emerging artists which can't
 be seen anywhere else, news, student life features, events and pro-social
 initiatives. mtvU is always on campus, with more than 500 events per year,
 including exclusive concerts, giveaways, shooting mtvU series and more. For
 more information about mtvU, and for a complete programming schedule, visit makes mtvU the first MTV Networks channel distributed in its
 entirety via broadband, streaming 24/7, and on demand, featuring all of
 mtvU plus exclusive new music, original series and student-produced
 programming for college students and music fans everywhere.
     mtvU also owns and operates Y2M, parent company of College Publisher -
 the largest interactive network of online college newspapers in the U.S.
 The network comprises over 500 campus publications that serve institutions
 including Brown University, the University of Illinois, the University of
 Southern California, the University of Texas at Austin and Duke University,
 with a combined enrollment of over 5 million students and a subscriber base
 of 2.1 million.
     About MTV Networks and Viacom
     MTV Networks, a unit of Viacom (NYSE:   VIA, VIA.B), is one of the
 world's leading creators of programming and content across all media
 platforms. MTV Networks, with 135 channels worldwide, owns and operates the
 following television programming services - MTV: MUSIC TELEVISION, MTV2,
 SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
 networks are trademarks of MTV Networks. MTV Networks connects with its
 audiences through its robust consumer products businesses and its more than
 200 interactive properties worldwide, including online, broadband, wireless
 and interactive television services and also has licensing agreements,
 joint ventures, and syndication deals whereby all of its programming
 services can be seen worldwide.
     Viacom is a leading global entertainment content company, with
 prominent and respected brands in focused demographics. Engaging its
 audiences through television, motion pictures and digital platforms, Viacom
 reaches its audiences wherever they consume content. Viacom's leading
 brands include the multiplatform properties of MTV Networks, including MTV,
 VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, CMT: Country Music
 Television, Spike TV, TV Land, Logo and more than 135 networks around the
 world, as well as digital assets such as Neopets, Xfire and Atom
 Entertainment; BET Networks; Paramount Pictures; Paramount Home
 Entertainment; DreamWorks; and Famous Music. More information about Viacom
 and its businesses is available at
     About, America's largest collection of college professor
 ratings (6,600,000), provides an automated system for quickly researching
 and rating over 900,000 professors from colleges and universities across
 the United States, Canada and the United Kingdom.
 reaches approximately 10,000,000 college students annually. Over 150,000
 students use daily via its website at
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