MTVN's NOGGIN and The N Channels to Split into Two Separate 24-Hour Services, Dec. 31, '07 NOGGIN to Become 24-Hour Commercial-Free Preschool Service

The N to Become First 24-Hour Tween/Teen Channel, Will Feature 'TEENick'

Programming During Day and The N's Content at Night

The N Adds to Hit Schedule with New Original and Acquired Programming for

Fall and Winter



    NEW YORK, Aug. 13 /PRNewswire/ -- As part of MTV Networks' (MTVN) niche
 programming strategy to super-serve targeted audiences, the award-winning
 NOGGIN and The N, the two Nickelodeon and MTVN Kids and Family Group brands
 that currently share space on a single channel, will be separated into two
 24- hour services beginning Dec. 31, '07, it was announced today by Cyma
 Zarghami, President, Nickelodeon and MTVN Kids and Family Group. NOGGIN and
 The N will be carried by all cable operators, DirecTV, AT&T U-verse and
 Verizon FiOS.
     "Having NOGGIN and The N as two separate channels alongside our
 Nicktoons network gives our core audiences of preschoolers, kids 6-11 and
 tweens/teens their own dedicated 24-hour services, as well as more places
 for us to cultivate and develop future hits," Zarghami said. "Making these
 highly valued channels separate and distinct will also provide us with the
 opportunity to explore serving audiences adjacent to these demos, and will
 provide demo- specific home bases for our vast programming library."
     "Splitting these channels into two 24-hour services provides MTV
 Networks and our partners with wonderful growth opportunities to further
 reach and serve our audiences," said Denise Dahldorf, Executive Vice
 President, MTVN Content Distribution and Marketing. "The demos that NOGGIN
 and The N serve are important drivers with VOD, broadband and interactive
 applications, which adds to these brands' already incredible value."
     On Dec. 31, commercial-free preschool channel NOGGIN will expand to 24-
 hours, as will ad-supported The N, which will serve tweens and teens with
 programming from Nickelodeon's popular TEENick block during the day and
 continue as The N at night. The N will move into the transponder currently
 occupied by the Nick Games and Sports channel (GAS), which will evolve into
 a new broadband service for TurboNick.
     NOGGIN, with its mission to be a place where preschoolers gain key
 curricular knowledge through interactivity and narrative, features a
 schedule of original programming like Jack's Big Music Show, Oobi and The
 Upside Down Show, as well as hit shows including Franklin, Max & Ruby,
 Little Bear, Pinky Dinky Doo, and Wow! Wow! Wubbzy! NOGGIN also offers Nick
 Jr. favorites like Dora the Explorer, Go, Diego, Go!, The Wonder Pets!,
 Blue's Clues and The Backyardigans.
     For The N's move to 24 hours, its featured hit TEENick programming in
 the day will include Drake and Josh, The Amanda Show, All That and The Nick
 Cannon Show, among others. Programming at night from The N will include its
 current stable of hits including Degrassi: The Next Generation, Beyond the
 Break and South of Nowhere, as well as brand-new programming just
 greenlighted.
     Some of the new, forthcoming programming for The N includes brand-new
 seasons of Degrassi (October 2008), Instant Star (February 2008) and the
 return of South of Nowhere (February 2008) in addition to the following
 four new original series:
     -- About A Girl, The N's first-ever scripted comedy series, is a 13-
        episode college-based show written in LA and shot on location in
        Vancouver, premiering Friday, Oct. 5, 2007.  The comedy, produced by
        Brightlight Productions Inc., chronicles Amy Ryan (Chiara Zanni, Good
        Luck Chuck), a college sophomore whose campus dorm turns out to be more
        of a dud than a dream, and she finds herself in need of a new address.
        Effectively homeless, she quickly bunks up with not one, but four male
        roommates in an off-campus house where everyday courtesies such as
        hygiene and privacy are about to go out the window;
     -- Interns (working title), a new half-hour scripted comedy from creators
        Will McRobb & Chris Viscardi (The Adventures of Pete & Pete), and
        produced by The Tom Lynch Company, the creators of The N's South of
        Nowhere.  Interns begins production in Vancouver in August and is
        scheduled to premiere in 2008;
     -- Gigantic (working title) Did you ever wonder what a silver spoon tastes
        like?  This half-hour dramedy co-created by cult filmmaker Ben
        Wolfinsohn (High School Record) and Debby Wolfinsohn takes a fictional
        inside look at the chaotic, hilarious, entitled and often trying lives
        of the teen kids growing up in the shadow of Hollywood's mega stars.
        Gigantic is scheduled to premiere in 2008;
     -- Queen Bees (working title) is an eight-episode reality series produced
        by Endemol USA that brings a group of teen "Queen Bees" together to
        live under one roof.  We all knew them growing up.  From the girl who
        is nice to you one minute but completely cruel the next, to the know-
        it-all who tries to be the center of attention and thinks she's better
        than everyone else, to the girl who'll steal your guy while you watch
        in horror.  Each episode will focus on a different Queen Bee trait to
        see who is really the leader of this hive.  Through a series of
        outrageous challenges filled with temptations, these Queen Bees will be
        forced to reveal their true selves.  Queen Bees is scheduled to
        premiere in 2008;
     -- The Degrassi Spring Break Movie, the network's first Degrassi TV movie,
        scheduled to premiere in April 2008, will feature the cast from
        Degrassi Community High as they take their first college road trip;
     -- The N also has acquired the hit That '70s Show (June 2008), which will
        join the recently added Laguna Beach (45 eps) and The Hills (23 eps).
     About Nickelodeon
     Nickelodeon, in its 28th year, is the number-one entertainment brand
 for kids. It has built a diverse, global business by putting kids first in
 everything it does. The company includes television programming and
 production in the United States and around the world, plus consumer
 products, online, recreation, books, magazines and feature films.
 Nickelodeon's U.S. television network is seen in almost 94 million
 households and has been the number-one-rated basic cable network for 13
 consecutive years. Nickelodeon and all related titles, characters and logos
 are trademarks of Viacom Inc. (NYSE:   VIA, VIA.B).
     About MTV Networks and Viacom
     MTV Networks, a unit of Viacom (NYSE:   VIA, VIA.B), is one of the
 world's leading creators of programming and content across all media
 platforms. MTV Networks, with 137 channels worldwide, owns and operates the
 following television programming services - MTV: MUSIC TELEVISION, MTV2,
 VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
 CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
 SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
 networks trademarks of MTV Networks. MTV Networks connects with its
 audiences through its robust consumer products businesses and its more than
 200 interactive properties worldwide, including online, broadband, wireless
 and interactive television services and also has licensing agreements,
 joint ventures, and syndication deals whereby all of its programming
 services can be seen worldwide.
     Viacom is a leading global entertainment content company, with
 prominent and respected brands. Engaging its audiences through television,
 motion pictures and digital platforms, Viacom seeks to reach its audiences
 however they consume content. Viacom's leading brands include the
 multiplatform properties of MTV Networks, including MTV: Music Television,
 VH1, CMT: Country Music Television, Logo, Nickelodeon, Nick at Nite, COMEDY
 CENTRAL, Spike TV, TV Land, and more than 130 networks around the world, as
 well as digital assets such as MTV.com, comedycentral.com, VSPOT,
 TurboNick, Neopets, Xfire and iFilm; BET Networks; Paramount Pictures;
 DreamWorks; and Famous Music. More information about Viacom and its
 businesses is available at http://www.viacom.com.
 
 

SOURCE Nickelodeon

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