mtvU and Toyota Financial Services Team Up to Demystify the Car-Buying Experience

May 11, 2006, 01:00 ET from Toyota Financial Services

    TORRANCE, Calif., May 11 /PRNewswire/ -- So you're in the market for a
 car. You dream about it. But now what? How do you find the car that's right
 for you? How will you pay for it? What will the process be like? What
 should you expect at the dealership?
     Paul Savas, a senior at Brooklyn College, is considering taking the
 leap into car ownership, but doesn't know where to begin.
     To help, mtvU and Toyota Financial Services (TFS) are teaming up with
 Savas to take him through the credit and car-buying experience -- from
 start to finish.
     Tune into mtvU or mtvU Uber at the week of May 15th to see
 Savas' journey, as captured by mtvU for the feature "Financial
 Responsibility." The journey starts with Savas learning about the
 importance of establishing and maintaining a good credit history. He then
 researches and learns about how to finance a vehicle before he sets foot in
 Parkway Toyota in Englewood Cliffs, NJ to walk through the car-buying steps
 at a dealership.
     "Buying or leasing a vehicle can be one of the first major purchases a
 college student makes in their financial lives," said Maria Tirado, TFS
 Interactive Marketing Manager. "We're hoping Paul's research and experience
 shed a little light on the process."
     The feature will premiere on mtvU -- MTV's 24-hour college channel,
 broadcast to more than 730 college campuses nationwide -- Monday, May 15th
 at 11 a.m. and run throughout the week. "Financial Responsibility" will
 also be available on demand at mtvU Uber (, beginning Monday at 7
 a.m. ET. Additional airings include:
     Tuesday, May 16:  5 p.m. - 6 p.m. EDT programming hour
     Wednesday, May 17:  12 p.m. - 1 p.m. EDT programming hour
     Thursday, May 18:  10 a.m. - 11 a.m. EDT programming hour
     Friday, May 19:  8 a.m. - 9 a.m. EDT programming hour
     Saturday, May 20:  12 p.m. - 1 p.m. EDT programming hour
     Sunday, May 21:  4 p.m. - 5 p.m. EDT programming hour
     About Toyota Financial Services
     TFS is the finance and insurance brand for Toyota in the United States.
 TFS retail auto financing and leasing services are offered through
 dealerships and Toyota Motor Credit Corporation (TMCC) and extended service
 contracts and other vehicle and payment protection products are offered
 through the dealer and Toyota Motor Insurance Services (TMIS). Lexus
 Financial Services and Scion Solutions are also featured brands under the
 TFS umbrella of products and services.
     To learn more about TFS' college grad program, visit and click on finance or lease on the left navigation
 bar. To learn more about Scion Solutions and its special financing
 programs, click on Own. Another unique and interactive finance tutorial can
 be accessed by clicking on Own and the Boy Meets Car.
     About mtvU
     Broadcasting to over 730 colleges across the country, with a combined
 enrollment of over 6.8 million, mtvU is the largest, most comprehensive
 television network just for college students. 24 hours a day, 7 days a
 week, mtvU can be seen in the dining areas, fitness centers, student
 lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to
 every aspect of college life, reaching students everywhere they are,
 through a three pronged approach -- on-air, online and on campus. mtvU
 focuses on content including music videos from emerging artists which can't
 be seen anywhere else, news, student life features, events and pro-social
 initiatives. mtvU is always on campus, with more than 300 events per year,
 including exclusive concerts, giveaways, shooting mtvU series and more. For
 more information about mtvU, and for a complete programming schedule, visit
     mtvU Uber makes mtvU the first MTV Networks channel distributed in its
 entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU
 plus exclusive new music, original series and student-produced programming
 for college students and music fans everywhere.

SOURCE Toyota Financial Services