TORRANCE, Calif., May 11 /PRNewswire/ -- So you're in the market for a
car. You dream about it. But now what? How do you find the car that's right
for you? How will you pay for it? What will the process be like? What
should you expect at the dealership?
Paul Savas, a senior at Brooklyn College, is considering taking the
leap into car ownership, but doesn't know where to begin.
To help, mtvU and Toyota Financial Services (TFS) are teaming up with
Savas to take him through the credit and car-buying experience -- from
start to finish.
Tune into mtvU or mtvU Uber at mtvU.com the week of May 15th to see
Savas' journey, as captured by mtvU for the feature "Financial
Responsibility." The journey starts with Savas learning about the
importance of establishing and maintaining a good credit history. He then
researches and learns about how to finance a vehicle before he sets foot in
Parkway Toyota in Englewood Cliffs, NJ to walk through the car-buying steps
at a dealership.
"Buying or leasing a vehicle can be one of the first major purchases a
college student makes in their financial lives," said Maria Tirado, TFS
Interactive Marketing Manager. "We're hoping Paul's research and experience
shed a little light on the process."
The feature will premiere on mtvU -- MTV's 24-hour college channel,
broadcast to more than 730 college campuses nationwide -- Monday, May 15th
at 11 a.m. and run throughout the week. "Financial Responsibility" will
also be available on demand at mtvU Uber (mtvU.com), beginning Monday at 7
a.m. ET. Additional airings include:
Tuesday, May 16: 5 p.m. - 6 p.m. EDT programming hour
Wednesday, May 17: 12 p.m. - 1 p.m. EDT programming hour
Thursday, May 18: 10 a.m. - 11 a.m. EDT programming hour
Friday, May 19: 8 a.m. - 9 a.m. EDT programming hour
Saturday, May 20: 12 p.m. - 1 p.m. EDT programming hour
Sunday, May 21: 4 p.m. - 5 p.m. EDT programming hour
About Toyota Financial Services
TFS is the finance and insurance brand for Toyota in the United States.
TFS retail auto financing and leasing services are offered through
dealerships and Toyota Motor Credit Corporation (TMCC) and extended service
contracts and other vehicle and payment protection products are offered
through the dealer and Toyota Motor Insurance Services (TMIS). Lexus
Financial Services and Scion Solutions are also featured brands under the
TFS umbrella of products and services.
To learn more about TFS' college grad program, visit
toyotafinancial.com and click on finance or lease on the left navigation
bar. To learn more about Scion Solutions and its special financing
programs, click on Own. Another unique and interactive finance tutorial can
be accessed by clicking on Own and the Boy Meets Car.
Broadcasting to over 730 colleges across the country, with a combined
enrollment of over 6.8 million, mtvU is the largest, most comprehensive
television network just for college students. 24 hours a day, 7 days a
week, mtvU can be seen in the dining areas, fitness centers, student
lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to
every aspect of college life, reaching students everywhere they are,
through a three pronged approach -- on-air, online and on campus. mtvU
focuses on content including music videos from emerging artists which can't
be seen anywhere else, news, student life features, events and pro-social
initiatives. mtvU is always on campus, with more than 300 events per year,
including exclusive concerts, giveaways, shooting mtvU series and more. For
more information about mtvU, and for a complete programming schedule, visit
mtvU Uber makes mtvU the first MTV Networks channel distributed in its
entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU
plus exclusive new music, original series and student-produced programming
for college students and music fans everywhere.
SOURCE Toyota Financial Services