Multi-Screen Advertising Platform EngageClick Emerges from Stealth Mode Machine learning technology delivers predictive segmentation and personalized dynamic smart ads that perform 50 percent better than industry average
PALO ALTO, Calif., March 25, 2014 /PRNewswire-iReach/ -- EngageClick (http://www.engageclick.com), the predictive and personalized multi-screen advertising platform that delivers superior ad engagement and performance, emerged out of stealth mode today. The EngageClick ad platform differentiates itself by applying data-driven technology that uses cognitive science, machine-learning technology and big data analytics to perform predictive segmentation, and subsequently delivers dynamic smart ads with automatic and incremental optimization across multiple screens. EngageClick maximizes advertiser ROI and increases media yield, helping ad agencies and brands increase consumer engagement and ad performance, at scale.
Since launching in late 2013, EngageClick has increased ad campaign performance on average from 50 to 700 percent for its clients. Companies who have used or are currently using the EngageClick platform include the top 10 mobile ad revenue maker in 2013, the top three largest digital ad agencies in the U.S., one of the top five Internet ecommerce companies, and one of the top three largest sites for digital Internet news media traffic.
"Device and media fragmentation presents a major marketing challenge for brands, agencies and publishers, and the traditional way of doing things no longer guarantees survival," said EngageClick CEO and co-founder, Manoj Rajshekar. "The EngageClick platform uses real-time auto optimization technology to deliver dynamic smart ads that help advertisers, brands, and agencies achieve higher consumer engagement and better performing ad formats across multiple screens for their campaigns."
EngageClick's ad technology combines cognitive science, analytics and machine learning to deliver, optimize, and analyze consumer behavior by device, geography, and time of day to help brands achieve the best ad performance and better understand consumer behavior. EngageClick is the only company that provides a unified platform for creation, campaign management, data driven delivery, and auto optimization of personalized ads across multiple screens including: mobile, tablet, desktop, and digital out-of-home along with multiple ad types such as display, native, social, and video. A single analytics dashboard enables advertisers and agencies to see the effectiveness of ads across all screens and all ad types.
Compared to industry average, the EngageClick multi-screen advertising platform has delivered on average to date:
· A 50 percent increase in ad performance for mobile display ads, at scale;
· A 300 percent increase in consumer engagement, including engagement/dwell time in ad and exploring features within the in-stream video and online display ads; and
· A 200 percent increase in second-screen experience for digital out-of-home personalized ads.
"Every male or female audience member in the 22-30 age group doesn't have the same taste in fashion, movies or pizza, so why would they have the same taste in ads?" added Shekhar Deo, CTO and co-founder of EngageClick. "Consumer engagement with ads is personal, but it is also fragmented across various screens and context at the same time. EngageClick uses cognitive science, big data and machine learning algorithms to deliver predictive, personalized ads to consumers in real-time."
EngageClick is the only predictive and personalized multi-screen ad engagement platform that uses machine-learning technologies to perform predictive segmentation. We deliver personalized and interactive ads using predictive segmentation of audience to make ads perform smarter across display and video – ensuring each ad constantly delivers the highest level of engagement. Founded in mid-2012, EngageClick is a privately held company led by a team of experienced digital media veterans from Yahoo, AOL, NetApp and HP. The company previously raised an early stage angel round and is based in Palo Alto, California. Follow EngageClick on Twitteror learn more at http://www.engageclick.com.
Media Contact: Mindy M. Hull, Mercury Global Partners for EngageClick, +1 415 889 9977, email@example.com
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SOURCE Mercury Global Partners for EngageClick