Multimedia News Release - America Has Voted: TXT Messaging Is In Cingular Wireless and FOX's 'American Idol' Set Record

Breaking Numbers in Text Messaging



    ATLANTA, May 26 /PRNewswire/ -- Cingular Wireless announced today it has
 set a new record for wireless text messaging in the fourth season of "American
 Idol." The company recorded more than 41.5 million text messages throughout
 the show's 12-week voting period, which is believed to represent the largest
 volume of text messaging in a single campaign in the history of the U.S.
 wireless industry.
     To view the Multimedia News Release, go
 to: http://www.prnewswire.com/mnr/cingular/22027/
     The number of text messages in the fourth season of "American Idol" more
 than tripled the amount of text messages recorded in the 2004 season. Text
 messages include votes, trivia, sweepstakes entries, TXT chats, fan club and
 vote number reminders.
     This year, Cingular's 50 million customers had the opportunity to vote
 each week via text messaging for their favorite 'American Idol' contestants,
 compared to 21 million customers in 2004 that were a part of AT&T Wireless.
 Cingular acquired AT&T Wireless in October 2004.
     "The fourth season of 'American Idol' has helped to spur a national
 wireless text messaging boom," said John Burbank, vice president of
 sponsorships for Cingular Wireless. "Cingular's success with 'American Idol'
 shows that texting is becoming as common as talking on wireless phones. Our
 continued success with American Idol validates our view that consumers will
 embrace advanced wireless services like text messaging if you give them a
 compelling reason to do so."
     Cingular customers had exclusive wireless access to "American Idol"
 throughout the season with new services including TXT chats with Idol
 contestants, and convenient vote number reminders listing all of the "American
 Idol" contestants who performed that week.
     In addition, Cingular customers could connect to the show with Idol
 Wireless Fan Club to keep up with the latest Idol news, play Idol Trivia on
 their wireless devices or download "American Idol"-related ringtones such as
 the show's theme song, or songs from past favorites Kelly Clarkson, Clay
 Aiken, Ruben Studdard or Fantasia.
     Mobliss provided the key technology behind "American Idol" text voting,
 the Idol Wireless Fan Club, and mobile vote reminder messages. This is
 Mobliss' third consecutive year of powering text voting for "American Idol."
 The company was awarded the "Best Wireless Campaign of 2004" at the AD:TECH
 awards in November 2004 for their interactive "American Idol Season 3"
 campaign.
 
     About Cingular Wireless
     Cingular Wireless is the largest wireless carrier in the United States,
 serving 50.4 million customers. Cingular, a joint venture between SBC
 Communications Inc. (NYSE:   SBC) and BellSouth Corporation (NYSE:   BLS), has the
 largest digital voice and data network in the nation -- the ALLOVER(SM)
 network -- and the largest mobile-to-mobile community of any national wireless
 carrier. Cingular is the only U.S. wireless carrier to offer
 Rollover(R)Minutes, the wireless plan that lets customers keep their unused
 monthly minutes. Details of the company are available
 at http://www.cingular.com . Get Cingular Wireless press releases e-mailed to
 you automatically. Sign up http://www.cingular.com/newsroom .
 
     About American Idol
     Eight-time Emmy-nominated "American Idol" is created and executive-
 produced by Simon Fuller, founder of 19 Television; and executive-produced by
 Cecile Frot-Coutaz, Chief Operating Officer, Production, FremantleMedia North
 American, Inc.; Nigel Lythgoe, President, 19 Television; and Ken Warwick,
 Executive Producer, FremantleMedia North America, Inc.
     American Idol(R) 19 TV Ltd. and FremantleMedia North America, Inc. Based
 on the television program "American Idol" produced by FremantleMedia North
 America, Inc. and 19 TV Ltd. Licensed by FremantleMedia Licensing
 Worldwide. http://www.fremantlemedia.com/
 
 

SOURCE Cingular Wireless
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