Innovative Baby and Toddler Company Seeking Entries for Scholarship Contest

NORTH HILLS, Calif., July 26, 2011 /PRNewswire/ -- Munchkin, Inc., leading designer of infant and toddler products, today announced a contest to celebrate the company's 20-year anniversary and put the spotlight on its many fans. On July 26, the company will launch a national search for five babies to make up "The Munchkin Bunch," a new campaign that will follow each member through the earliest stages of their childhood.  Munchkin invites parents of infants to nominate their children to become part of this exclusive bunch and enjoy a variety of special benefits.

Members of "The Munchkin Bunch" will receive six months of free product deliveries, consisting of the company's award-winning Arm & Hammer™ Diaper Pail, Safety Gates, fresh feeding accessories, bath toys and other items from its signature line that help make parents' lives easier.  Additionally, the five selected participants will each be awarded a $1,000 financial scholarship at the end of the campaign.  Munchkin will share the growth and progress of the five babies through their phases of development on its social media pages.

"At Munchkin, the most rewarding aspect over the past twenty years has been the opportunity to see the joy our products bring to both parents and children," said Steven Dunn, Chairman and CEO of Munchkin.  "We are launching The Munchkin Bunch to spotlight and celebrate a few of our tiniest fans, and together with their families, witness their delight in the little things that make each of them truly special.  Munchkin will share in the excitement as each baby reaches a new milestone – from eating and playing, to waking and talking."

To nominate a child, parents should visit the Munchkin Facebook page (http://www.facebook.com/MunchkinInc) and enter their child via the contest tab.  Nominations must be posted by August 25, with the top entries being revealed on September 1 for public voting.  From September 1 to October 1, Facebook fans will be able to help choose the five lucky babies by voting on ten finalists, who have been selected based on their application answers and photos.  The five members of "The Munchkin Bunch" will be announced on October 1, 2011.  Social media followers are also welcome to participate in the voting and ongoing contest giveaways.

About Munchkin, Inc.

Founded in 1991, Munchkin, Inc. is a private company that creates innovative baby and toddler products across a broad range of categories to excite, delight and make life easier for today's parents.  As one of the top brands among parents with young children, Munchkin continuously introduces ground-breaking technologies in safety, care, feeding, and travel that redefine what baby products can achieve.  Munchkin owns more than 100 patents, with many additional patents pending, and has won more than 80 industry awards, including the coveted Target® Corporation Partner Award of Excellence.  Munchkin products can be found at retail outlets across North America and internationally. For more information, visit www.munchkin.com.

Contact: Margee Macdonell
Formula
619) 234-0345
Macdonell@formulapr.com

SOURCE Munchkin, Inc.

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