Munchkin(R) Unveils Jelly Bean(TM), a Fashion-Forward Line of Infant Travel Carriers, at 2007 ABC Kids Expo

Award-winning Munchkin Also Showcases New DC Comics' Super Friends(TM)

Licensed Products

Sep 06, 2007, 01:00 ET from Munchkin, Inc.

    LAS VEGAS, Sept. 6 /PRNewswire/ -- Munchkin(R) -- maker of
 award-winning baby and toddler products -- is heading to this year's ABC
 Kids Expo from September 7-10 at the Las Vegas Convention Center with a new
 line of fashion-forward Jelly Bean(TM) slings and carriers designed for
 modern parents on-the-go. Whether it's taking baby to get some fresh air,
 dashing from work to daycare or simply running errands, the Jelly Bean(TM)
 line offers products that fit the active lifestyles of today's parents.
 Munchkin knows that "it's the little things" that make parenting easier and
 more fun, so the Jelly Bean(TM) line provides not only comfort, safety and
 durability but also little extras such as convenient pockets and reversible
     The Jelly Bean(TM) Reversible Sling (SRP $34.99) helps promote bonding
 with baby and comes in a variety of contemporary prints that fit the look
 of modern moms. Each Reversible Sling has two different prints and it can
 be used in five different carrying positions without the use of buckles or
 rings. The Reversible Sling is perfect for swaddling newborns and is
 convenient and discreet for breastfeeding as well.
     The Jelly Bean(TM) Cargo Sling (SRP $39.99) can be altered to
 comfortably fit to any parent. It offers a double-buckle reinforced strap
 for safety, as well as breathable mesh and an extra-padded shoulder strap
 for comfort. The cargo pockets not only make for great styling, but also
 eliminate the need to carry a separate diaper bag.
     The Jelly Bean(TM) Carrier (SRP $49.99) has a head support for newborns
 facing inward that can also be used as a back support for toddlers facing
 outward. The subtle styling and 3 Buckle System(TM) make it easy and
 comfortable for moms and dads to alternate using the Carrier. The padded
 belt provides excellent lumbar support when carrying a growing infant. The
 Carrier also includes a handy storage pocket for keys and other essentials
 when moms and dads are out and about.
     Another big announcement from Munchkin at the ABC Kids Expo is the new
 line of DC Super Friends(TM) products featuring DC Comics' high-flying
 superheroes -- Superman, Batman, Flash Gordon and Green Lantern. The
 friendly versions of these classic characters are specifically designed for
 the infant and toddler audience. The new DC Super Friends(TM) products will
 expand Munchkin's licensed product portfolio and compliment the existing
 Nickelodeon(R) collection. The superhero graphics will be featured on the
 following items among many others:
     *  DC Super Friends(TM) Insulated Cups (SRP $4.99) - These insulated cups
        with exciting superhero action poses are a "must have" for any parent
        wanting cold drinks and happy kids.
     *  DC Super Friends(TM) Potty Seat (SRP $12.99) - A soft, contoured,
        cushioned seat combined with superhero graphics makes this a flashy
        but comfortable potty trainer for kids.
     *  DC Super Friends(TM) Safety Sunblock Shade (SRP $4.99) - This
        superhero car shade tells parents when the car is too hot with its
        White Hot(TM) safety button.
     *  DC Super Friends(TM) Fun Ice (SRP $1.99) - Just pop one in the freezer
        at night and pack it in your child's lunchbox in the morning to keep
        food and drinks super cold.
     For more information about the company and its line of smart baby and
 toddler products, visit
     About Munchkin, Inc.
     A privately held company headquartered in North Hills, Calif.,
 Munchkin, Inc. designs, manufactures and markets baby products that excite,
 delight and make life easier for families. Founded in 1991, Munchkin, Inc.
 has placed great emphasis on anticipating parents' needs and finding clever
 ways to address them. As a result of this focus on innovation, Munchkin has
 pioneered numerous concepts in the baby care industry including the Bottle
 & Nipple Brush (1995), White Hot technology(R) (1996), Teething Blanket
 (1997), Teether Babies (1998), and the Mozart Magic Cube (2000),
 Cupsicle(TM) (2005), and BLING(R) (2007). In addition, Munchkin has been
 granted more than 50 United States patents and has won over 30 industry
 awards, including the coveted Target(R) Corporation Partner Award of
 Excellence in 2005. Endorsed and recommended by lactation consultants,
 medical professionals, toy specialists and parents, Munchkin products can
 be found at more than 25,000 retail outlets internationally. For more
 information, visit
     Tran Ngo, MS&L
     (323) 866-6077
     Cindy Liu, Munchkin
     (818) 221-4258

SOURCE Munchkin, Inc.