Music Superstar Carlos Santana Helps National Education Association Boost Minority Teacher Recruitment

Multi-Grammy Nominee Links with NEA to Address Serious Need for

Non-White Role Models

Feb 20, 2000, 00:00 ET from Carlos Santana

    LOS ANGELES, Feb. 20 /PRNewswire/ -- Rock & roll legend Carlos Santana and
 the National Education Association (NEA) have announced they will join forces
 in an effort to help attract Hispanics, African-Americans and other talented
 minorities to the teaching profession.  TV viewers will soon be seeing an
 eye- and ear-catching public service announcement featuring the Mexican-born
 Santana, whose thirty year career is at an all-time high with platinum sales
 surpassing 10 million units worldwide and 11 Grammy nominations in
 10 different categories for his latest Arista CD "SUPERNATURAL."
     (Photo: )
     Santana was chosen as a widely known and respected artist whose appeal
 bridges all age groups and cultural heritages.  The multi-honored
 singer/songwriter/guitarist will be explaining our educational system's
 important need for more teachers of color, and issuing a challenge designed to
 create excitement among Hispanics, African-Americans, Asians, Native Americans
 and Pacific Islanders about becoming educators.
     According to the US Department of Education, 90 percent of America's
 public school teachers are white, while about 8 percent are African-American
 and 3 percent are Hispanic, with other groups accounting for the remaining
 2 percent.  Yet, the overall student population reflects a vastly different
 ethnic mix: roughly 70 percent white and 30 percent minority.
     In praising Santana for lending his voice to the issue, NEA president Bob
 Chase pointed out that America's student population is increasingly minority,
 while most teachers are white -- and female.  "Classrooms everywhere are
 starved for good teachers of color, particularly black and Hispanic men,"
 Chase said.  He noted that over the next 10 years, growing student populations
 and teacher retirements will create the need to add more than 2 million
 teachers to America's workforce.
     "Becoming a teacher sends a strong message into one's home community about
 the value of public education, and can inspire children to stay in school and
 perhaps go to college when they graduate.  Our hope is that this public
 service announcement will help kindle the excitement of potential teachers and
 turn them on to teaching."
     The NEA is a non-profit organization representing 2.5 million men and
 women working in schools and colleges across the United States to help all
 students achieve.  For additional information please contact
     The public service announcement was created and produced by Woodenship
 Productions in Monterey, California.

SOURCE Carlos Santana