MutualMind Signs Agreement With LexisNexis to Offer Advanced Social Media Intelligence Solutions to Small Law

DALLAS, Aug. 1, 2012 /PRNewswire/ -- MutualMind, an award-winning social media technology developer based in Dallas, Texas, announced an agreement today with LexisNexis, a leading provider of legal content and technology solutions, to bring to market an exciting portfolio of social media intelligence solutions, specifically designed for small law firm marketing.

This agreement will integrate MutualMind's innovative tracking and analytics technology as a complementary service enhancement to LexisNexis' successful suite of web and social media marketing services. MutualMind's technology will, among other things, enable LexisNexis, on behalf of law firms, to monitor, analyze, and report on social media conversations related to legal topics, sentiment, and other factors. Ultimately, combining MutualMind's social media intelligence platform with LexisNexis' social media content and configuration solutions will further enable small law firms to strategically tap social media channels to yield more high quality prospects and win more business in competitive markets.

"From our extensive social commerce and social marketing work with premier leading providers such as LexisNexis, MutualMind is often seen as helping them to achieve unique alignment with the ultimate voice-of-the-customer," explained Babar Bhatti, MutualMind Co-founder and CEO.  "With today's announcement, we are thrilled to be part of this new offering especially tailored for small law firms and the online legal services consumers."

By leveraging social media more effectively, lawyers and firms are better able to generate more new business, demonstrate thought leadership, extend the reach of their websites, improve site performance on search engines, and convince prospects of their authority on key legal topics. MutualMind will now enable LexisNexis to provide additional strategic intelligence to inform social media strategy, ensuring that small law firms compete effectively and make the best use of their time and resources with social media marketing.

"Consumers use social media tools to find the information they need, including finding lawyers and legal information," said Phil Livingston, CEO, LexisNexis Martindale-Hubbell.  "The new collaboration with MutualMind adds critical social media monitoring, analytics and engagement services to help law firms optimize their social messaging and lead generation, and ultimately achieve a measurable increase in their social media ROI."

About MutualMind, Inc.

MutualMind is a social media management and intelligence platform that enables businesses to monitor as well as promote brands and optimize customer relationships on social networks while providing actionable analytics and insights to increase social media ROI. The functionality of this platform can be used for a number of business applications including: measuring market receptivity to products or services, tracking consumer sentiment, reputation/crisis management, generating sales leads, benchmarking versus competitors, and customer relationship management, to name a few.  MutualMind, Inc., an IBM Business Partner and Alcatel Lucent ng Connect Program Member, is privately held and based at the ng Gravity Innovation Center located in Plano (North Dallas), Texas. For more information, visit www.mutualmind.com.

About LexisNexis Legal & Professional

LexisNexis^® Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.

LexisNexis^® Martindale Hubbell^® helps solo practitioners and specialized law firms enhance their online presence and drive more prospects to their firm. Services offered include website design and development, video production, search engine optimization, robust profiles on leading legal sites Lawyers.com(SM) and martindale.com^®, and coordination of Martindale Hubbell^® lawyer ratings services.  For more information please visit The Law Firm Marketing Center.

Media Contacts:
MutualMind
Eric Gore, 214-668-1702
[email protected]

LexisNexis Legal & Professional
John Michaels, 202-857-9121
[email protected]

SOURCE MutualMind