Muve Music Programs Offer Customers Exclusive Access to New Music

~ Muve First and Muve Headliner Highlight Emerging and Iconic Artists ~

Sep 23, 2011, 07:00 ET from Cricket Communications, Inc.

SAN DIEGO, Sept. 23, 2011 /PRNewswire/ -- Cricket Communications, a leading provider of innovative and value-driven wireless services, today announced Muve First and Muve Headliner, two new monthly music programs exclusively for Muve Music customers.

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The first monthly program, Muve First, will offer Muve Music subscribers exclusive content before any other digital music service. September's Muve First selection is Mindless Behavior, a dynamic group of young men barely into their teens who have the potential to transform the entire musical landscape as we know it. Mindless Behavior gave Muve Music subscribers a first look at their new music five days before its official launch on September 20.

Cricket is also announcing Muve Headliner, a monthly program that features A-list artists and provides Muve Music users with exclusive and featured music. During the month of September, Muve Headliner highlights two artists—Lil Wayne and Lenny Kravitz. Lil Wayne is a Grammy winning, platinum selling artist and Cricket helped take him to that level. Muve subscribers have made Lil Wayne the artist with the most downloads on Muve Music since the service launched in January. In addition, for Muve Music the real news in Rock right now is the new release of Lenny Kravitz's powerful new album, "BLACK AND WHITE AMERICA." Only on Muve Music will you find an exclusive track titled, "Dance Around The Fire" that will be available all month long tied to this new release.  

"Muve subscribers are extremely active music consumers. On average, they are downloading more than 400 songs per month and are listening to music as much as three hours per day," said John Bolton, senior director of product for Muve Music, "Major music labels are looking to Muve as a way to launch new music and increase awareness around emerging talent to further engage this active group of music enthusiasts. And, music industry icons have taken note of Muve and are launching new music that only our subscribers have the opportunity to download and listen."

About Muve Music

In January 2011, Cricket Communications launched Muve Music and became the first U.S. wireless carrier to offer consumers unlimited music as part of a wireless rate plan. With Muve Music, Cricket customers across the country can purchase monthly wireless service that includes unlimited nationwide talk, text, web and unlimited music (full track downloads, ringtones and ringback tones).  Muve Music is the first music experience designed specifically for the mobile phone; there are no download fees or monthly music subscription costs – it's all included in the monthly flat rate.

The Muve Music service was built for customers for whom the phone, not the computer, is the center of their digital life. With Muve Music, Cricket has eliminated the complexity found with other digital music services – there are no cables, no drivers and no synching required. Everything happens over Cricket's nationwide 3G network to deliver a robust music experience to music lovers on the go.

Muve Music is the result of a unique collaboration, led by Cricket, between the recorded music and music publishing industries, as well as technology partners Samsung Mobile and SanDisk. The service has an ever-growing music library of millions of recordings featuring artists from 55 record labels, including those owned by Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music. Muve Music debuted in early January at the International Consumer Electronics Show. The service launched commercially in Las Vegas on January 20, 2011 and by May 2011, was available in all Cricket markets (one-third of the US) with plans to roll out nationwide later this year. In September, Cricket announced it had achieved 200,000 customers.

How to Get Muve Music

Muve Music is available at Cricket company-owned stores and at www.mycricket.com, as well as through select partner retail outlets. The Cricket Muve Music wireless unlimited plan is $65 per month on the Samsung Vitality Android™ smartphone and $55 per month on the Samsung Suede feature phone. The Samsung Vitality has an M.S.R.P of [$219.99], but is available now with a [$20] instant rebate. The Samsung Suede has an M.S.R.P. of [$199.99,] but prices may vary by market and by promotional programs. Additional accessories are available for purchase including premium headphones, an audio jack and Bluetooth adapter to connect to home and car stereos, either wired or wirelessly.

For more information about Muve Music, visit www.muvemusic.com, and for Cricket's dynamic device lineup, visit www.mycricket.com. To follow Cricket's latest news and updates online, go to Facebook at www.facebook.com/cricketwireless and Twitter at http://www.twitter.com/cricketnation. 

About Cricket

Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving approximately 5.7 million customers in 35 states and the District of Columbia. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.

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SOURCE Cricket Communications, Inc.



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