Celebrity Judge to help select model princess for professional photo shoot

NEW YORK, Nov. 25 /PRNewswire/ -- My Princess Academy, an online destination and brand that plays an inspired role in the positive development of girls ages three and up, today announced the launch of its second annual Princess in the City Search. Open to aspiring princesses ages 3-12, girls can enter for the chance to win a grand prize which includes a trip to New York City, dress-up outfits and accessories fit for a princess, and a professional princess photo shoot with Marlene Wallach, President of Wilhelmina Kids & Teens modeling agency, author of the My Tween Lifestyle Collection of books, and founder of JustAskMarlene.com.

With its own magical brand of quality dress up costumes, accessories and decor, My Princess Academy is an interactive website that promotes and celebrates inner-strength in all girls through entertaining princess-themed games and learning activities. To enter the search, girls can log onto www.MyPrincessAcademy.com with their parents and complete a quick questionnaire about My Princess Academy's four pillars - generosity, confidence, intelligence and beauty - and how each of the qualities relates to them.

"My Princess Academy does a great job infusing confidence - and character-building skills into playtime for young girls," says Wallach, the celebrity judge for the search. "In this critical developmental stage, it is imperative for parents to engage their children in activities that promote self esteem and strength in girls by teaching them that they can be their own kind of princess. As a result, these children grow to become more self confident, well-rounded young adults," she adds.

Girls will be competing for a chance to win the ultimate grand prize featuring:

• A trip for four to New York City including flight and accommodations
• A professional princess photo shoot in My Princess Academy's latest fashions
• Modeling tips and advice from Marlene Wallach, President of Wilhemina Kids & Teens modeling agency, author of the My Tween Lifestyle Collection and JustAskMarlene.com
• The My Tween Lifestyle Collection of books autographed by author Marlene Wallach
• My Princess Academy's newest products including the princess pettiskirt, musical light-up wand and jeweled crown.

Runners up prizes include My Princess Academy's latest princess products including lip gloss sets, accessories and diaries.

Following the success of last year's search, My Princess Academy expects the brand to continue to be a phenomenon with young girls nationwide.

"We are very excited to launch this year's search for our new princess!" says Jackie Ashkenazie, owner and president of My Princess Academy, a brand of Almar Sales. "This year, our search will continue to help young girls identify important qualities within themselves that will empower them to grow into extraordinary young ladies," he adds.

Parents can enter their daughters in the search online at www.MyPrincessAcademy.com. Deadline for entry will be 11:59 p.m. ET on Sunday, February 21st, 2010.

SOURCE My Princess Academy

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