MyMenu Announces Midwest Unit Franchise Opportunities

CHICAGO, Feb. 5 /PRNewswire/ -- MyMenu, a Chicago-based frozen grocery retailer that offers hundreds of delicious easy-to-prepare meal ideas in one easy-to-navigate aisle, announced today that it is offering single unit franchise opportunities throughout the Midwest. The company also announced a highly competitive pioneer plan, which reduces the investment requirements for the first MyMenu franchisees in Madison, WI, and Fort Wayne, IN, where MyMenu currently operates stores.

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MyMenu's Madison, WI, and Fort Wayne, IN stores have welcomed shoppers since the summer of 2008. For a limited time, the company is extending a pioneer plan offer to new franchisees in these two communities. The plan significantly reduces the investment requirements for a new MyMenu franchisee and includes savings of approximately $100,000 through the reduction of upfront costs including the initial franchise fee, elimination of the construction fee, as well as lowering the cost of construction. MyMenu is also lowering its royalties to as low as 3 per cent, as part of the pioneer plan. It will also provide considerable store support, and field support to offset operational costs. MyMenu is also offering area representative opportunities throughout the Midwest.

"We have received much interest from investors interested in becoming MyMenu franchisees. With our pioneer plan, we are thrilled to make such partnerships possible through a program which also effectively addresses the current economic hardships and credit crunch challenges faced by the franchising community," said MyMenu President and C.O.O. Gary Decatur. "We believe the time is right to begin the process of converting our corporate-run shops into successful franchises. We have seen great acceptance of the MyMenu brand by Madison, WI, and Fort Wayne, IN, consumers and are excited to offer this exceptional opportunity to potential franchisees."

MyMenu stands apart from traditional supermarkets by offering an inviting and convenient shopping experience with one-on-one service. MyMenu stores, measuring approximately 1200 square feet, feature a unique, convenient, one-aisle layout with a service counter in front of glass-door freezers. Friendly, knowledgeable staff provides personalized service to help you plan a home-style meal in minutes, offer meal preparation tips and menu suggestions. A unique website www.mymenu.com  features meal ideas, recipes, entertaining tips and an e-order service.

The MyMenu concept offers franchisees and area representatives an excellent business opportunity, a highly developed infrastructure and industry best practices in quality control. MyMenu stores have been developed specifically for the U.S. and are based on the highly successful award-winning, national chain, M&M Meat Shops – Canada's leading specialty food retailer which is regularly celebrated for its growth and market penetration. Four hundred and seventy M&M Meat Shops stores operate from coast-to-coast in Canada, which has a population of 33 million and is approximately the size of California. M&M Meat Shops is also recognized as one of the most successful franchise networks in North America, supported by more than 25 years of M&M Meat Shops franchising success.

About MyMenu

MyMenu is a new grocery shopping experience launched in the U.S. based on the M&M Meat Shops concept, a trusted and award-winning Canadian retailer, specializing in high-quality frozen meals and celebrated for its tremendous success and commitment to the community. MyMenu offers hundreds of meal ideas for today's busy families in just one aisle, with products ranging from succulent steaks to delicious desserts and meal ideas. MyMenu stores are currently open in Madison, WI, and Fort Wayne, IN. MyMenu has plans to open more stores in the Midwest, and has area representative and unit franchise in the Midwest. Area representative and unit franchise opportunities are currently available in North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Missouri, Wisconsin, Illinois, Michigan, Indiana, Ohio, Pennsylvania, Kentucky, and Tennessee. For information on MyMenu, including franchising opportunities, meal ideas, recipes and entertaining tips, please visit www.MyMenu.com.

SOURCE Strategic Objectives