New Chief Operating Officer Turns Up Tempo, Achieves Milestones During First 60 Days

ATLANTA, Sept. 15 /PRNewswire-FirstCall/ -- The new Chief Operating Officer of myPhotopipe.com, Inc. (Pink Sheets: MPPC), Darren Schiff, today reviewed the Company's results following the completion of an initial 60-day plan that was implemented when Schiff joined the management team.

Schiff, a nine-year industry veteran and former Kodak executive, originally called for a sharp increase in strategic partnerships, a rapid expansion of product offerings into photo-imprintable products, and the development of technologies that would significantly enhance the online user experience. "It was, in a sense, a virtual overhaul of our Company," noted President Pete Casabonne. "Darren recognized the strength of our branding and the 'coolness' factor of our style, but he realized that we were missing those pieces that really drive revenue growth. That's what these first sixty days have been about - picking up the pace, getting excited about growth."

Schiff quickly inked a partnership with Miami-based IYP to launch more than 300 photo-imprintable products for resale by the Company's professional customers. He then dramatically shortened promotional cycles to better reflect the fast pace of shifting customer purchasing. "My goal from the start has been to double the size of this Company as quickly as possible and then grow from there," stated Schiff. "We were too focused on a single product line, and our marketing cycles were based on months, not weeks. We had everything right except a real hunger for speed, a real hunger to get products to the market quickly, a real hunger to accelerate our revenue growth, a real hunger to light a fire and be the next hot digital media company. That's what I want this Company to be. And look at August. Our revenues were up 9.8% versus the prior-year month. Factor in a down economy and you see what we've accomplished and where we are headed."

Schiff's 60-day planning cycles reflect the sense of urgency he seeks to impart to associates throughout the Company. "We launched prophotogifts.com a few weeks ago, so we haven't seen the impact of photo products yet. However, based on what I see other companies doing, photo products alone could double our revenues. We will soon launch press printed products, which will take us into the folded greeting card business, a multi-million dollar space that we have been missing and that consumers love, and we are about to unveil new technologies to streamline the business and enhance the customer experience. You can't get that much done if your planning cycles are 90 days or 120 days."

myPhotopipe.com announced the addition of Darren Schiff to its management team as Chief Operating Officer on June 7, 2009. Schiff, a nine-year photo industry veteran, was most recently with Adoramapix.com as Manager of Sales/Operations. Before that Schiff was Director of Business Development/Operations with Kodak.

About myPhotopipe.com, Inc.

myPhotopipe.com, Inc. is a web-based online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company's unique blend of 1000 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol "MPPC". Additional information is available on the Internet at www.myphotopipe.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934, and is subject to the safe harbor created by those sections. Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc. These estimates and statements speak only as of the date on which they are made, are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied or forecasted in such forward-looking statements.

myPhotopipe.com, Inc. assumes no obligation to update the information contained in this press release. myPhotopipe.com, Inc.'s forward-looking statements in this press release and future results may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements of myPhotopipe.com, Inc. The inclusion, if any, of any third parties does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.

                     For further information, please contact:

       Robert E. Quick, Jr., CEO, at BQuick@myphotopipe.com or 480-607-5750
          Ext. 10, or visit the Company's Web site at www.myphotopipe.com.

SOURCE myPhotopipe.com, Inc.

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