ATLANTA, Sept. 16 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc. (Pink Sheets: MPPC) today announced the completion of a suite of online digital photo tools that will allow retailers and other vendors to seamlessly integrate with the Company's photo print lab and purchase print processing services.

"This is huge for us and for our customers," stated Darren Schiff, Chief Operating Officer of myPhotopipe.com, Inc. "There are hundreds of web sites and retailers that offer prints to their customers. Until now, they had few, if any, options for high quality print fulfillment and were literally forced to work with high-volume, low-end processors. That doesn't work if quality is the name of the game and better quality prints are in high demand. These companies can now access our professional lab for back-end fulfillment, using an entirely automated suite of web-based tools. They get professional prints at competitive prices and are able to seamlessly access the capabilities of a professional lab. We believe we are the first professional lab to offer this level of integration."

Schiff estimated that the Company's new Application Programming Interface ("API") will allow myPhotopipe.com to compete for the tens of millions of dollars that are currently funneled to print processors through independent front-end retailers and photo hosting sites. "Because prints are family treasures that last a lifetime, quality has become a defining feature," noted Schiff. "By writing to our API, we provide these retailers with access to high quality, professional services and the finest prints in the nation. The retailers own the customers. We handle the fulfillment. Everyone wins."

The Company's proprietary API allows myPhotopipe.com to serve as the back-end provider to any web site or retailer that offers prints to its customers. This includes fashion sites that provide composition prints for models, sites used by professional photographers to sell "event" photos, and countless others that earn revenues for the processing of digital photos into prints.

Schiff expects an incremental revenue bump from the onset, with the potential to double corporate revenues though API services. "It's all about servicing the digital age with better features and a professional back-end product," said Schiff. "We expect to announce our first customer for this service within the next few weeks."

About myPhotopipe.com, Inc.

myPhotopipe.com, Inc. is a web-based online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company's unique blend of 1000 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol "MPPC". Additional information is available on the Internet at www.myphotopipe.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934, and is subject to the safe harbor created by those sections. Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc. These estimates and statements speak only as of the date on which they are made, are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied or forecasted in such forward-looking statements.

myPhotopipe.com, Inc. assumes no obligation to update the information contained in this press release. myPhotopipe.com, Inc.'s forward-looking statements in this press release and future results may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements of myPhotopipe.com, Inc. The inclusion, if any, of any third parties does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.

For further information, please contact:

Robert E. Quick, Jr., CEO, at BQuick@myphotopipe.com or 480-607-5750 Ext. 10, or visit the Company's Web site at www.myphotopipe.com

or

RJ Falkner & Company, Inc., Investor Relations Counsel at (830) 693-4400 or via email at info@rjfalkner.com

SOURCE myPhotopipe.com, Inc.

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