MyPRGenie Partners with PR Newswire to License Database of Over 500,000 Global Media Contacts

Agreement Extends Reach and Power of MyPRGenie's Proprietary, Innovative

Web 2.0 Publicity Engine

Sep 09, 2008, 01:00 ET from MyPRGenie, Inc.

    NEW YORK, Sept. 9 /PRNewswire/ -- MyPRGenie Inc., the first
 interactive, social media-based PR delivery platform, today announced a
 deal that allows its customers to have access to PR Newswire's proprietary,
 real-time database of more than 500,000 global media contacts.
     A number of companies have news that needs to be heard -- by clients,
 partners, reporters, bloggers, key influencers and others -- yet they can't
 afford to spend a lot of time or money. With MyPRGenie, companies and PR
 professionals now can access all of the tools they need for a successful PR
 campaign: a centralized platform to manage their communications, a
 comprehensive database of media contacts, e-mail and online press release
 distribution, and the ability to build interactive relationships with their
 audiences, including the media.
     "Companies today need an effective and affordable way to access media.
 Our partnership with PR Newswire allows our users to access over 500,000
 global media contacts and build connections with key reporters through
 direct, one-on-one interaction via our user-generated social professional
 networks," says Miranda Tan, CEO of MyPRGenie. "At MyPRGenie, we leverage
 the latest technology to streamline the PR process."
     "Our publicity engine, now powered by Web 2.0 social networking
 technology, is already a formidable tool in leveraging technology for
 better public relations," said Hassan Miah, chairman of MyPRGenie. "This
 agreement adds tremendous value to our services because it means that our
 clients can tap an up-to-date, sizable and global database which can be
 customized to the specific needs of any media relations campaign,
 regardless of whether it's carried out by in-house public relations counsel
 or outside firms. This is just the latest in a series of developments
 whereby MyPRGenie delivers added value and terrific results at a
 reasonable, scalable cost."
     PR Newswire Association LLC ( provides
 electronic distribution, targeting, measurement and broadcast services on
 behalf of tens of thousands of corporate, government, association, labor,
 non-profit, and other customers worldwide. Using PR Newswire, these
 organizations reach a variety of critical audiences including the news
 media, the investment community, government decision-makers, and the
 general public with their up-to-the-minute, full-text news developments.
     Established in 1954, PR Newswire has offices in 14 countries and
 routinely sends its customers' news to outlets in more than 170 countries
 and in more than 40 languages. Utilizing the latest in communications
 technology, PR Newswire content is considered a mainstay among news
 reporters, investors and individuals who seek breaking news from the
 source. PR Newswire's leading services include ProfNet(SM), eWatch(TM),
 MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM),
 MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry,
 Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR
 Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic
 communications services. PR Newswire is a subsidiary of United Business
 Media Limited of London.
     MyPRGenie ( is a PR delivery system that
 redefines the concept of 'public relations.' We help businesses manage
 their entire communications effort from a single platform. With our
 easy-to-use, intuitive web interface, we enable businesses to communicate
 and interact with their many direct and indirect stakeholder audiences,
 including employees, customers, end users, media, influencers, investors
 and the community-at- large. MyPRGenie ensures that your communications and
 PR efforts are efficient, transparent and measurable through features such
 as real-time tracking.
     MyPRGenie was developed by people with deep backgrounds in PR,
 marketing, business, and software technology, who understand how much more
 robust the practice of public relations can be. By connecting storytellers
 directly with storywriters, and enabling businesses to easily interact with
 all key stakeholder audiences, MyPRGenie is creating a democratic,
 efficient, 360 degree communications platform for the 21st century
For more information, please contact: MyPRGenie, Inc. Miranda Tan 212-807-8300 ext.118

SOURCE MyPRGenie, Inc.