MySpace Launches Its Largest Mobile Initiative In Partnership With Cingular Wireless World's Largest Lifestyle Portal Partners With Wireless Industry Leader To

Offer MySpace Mobile on Cingular



    LOS ANGELES and ATLANTA, Dec. 18 /PRNewswire/ -- MySpace.com, the
 world's leading lifestyle portal, and Cingular Wireless, the nation's
 largest wireless carrier, today announced an exclusive partnership to offer
 enhanced MySpace functionality to all Cingular customers via their mobile
 phones. The landmark deal marks MySpace's largest-scale mobile partnership
 and gives Cingular's customers exclusive access to MySpace Mobile's rich
 tool set including the ability to edit MySpace profiles, view and add
 friends, post photos and blogs, send and receive MySpace messages, and much
 more -- all from the mobile phone.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20061218/NYM040 )
     "MySpace.com has a passionate community of users, many of whom use our
 site as their primary means of staying in touch with family and friends,"
 said Chris DeWolfe, CEO, MySpace. "We are thrilled to team with Cingular to
 enable their mobile users to experience the richest MySpace Mobile offering
 to date."
     "Not only are we excited about the ability for customers to stay
 connected to their MySpace community while they're on the go, we think this
 will open up a new world of interaction and content for them to share via
 MySpace," said Marc Lefar, chief marketing officer, Cingular Wireless. "The
 photo upload feature of MySpace Mobile means Cingular customers will now
 have the ability to capture, record and share their world as it happens via
 their MySpace profile, creating a more enriching experience for our
 customers as well as their MySpace friends."
     MySpace Mobile on Cingular provides the most compelling features and
 functionality of the MySpace global community, translated for an
 easy-to-use and feature-rich experience on a mobile device.
     The rich feature set for MySpace Mobile on Cingular includes:
     Uploading Photos
     Available on select Cingular handsets, MySpace Mobile allows Cingular
 customers to select photos stored on their mobile device and upload them to
 their MySpace profile. The same terms of service for MySpace also apply to
 the mobile sphere, including but not limited to inappropriate content and
 copyrighted material.
     Responding to Mail
     Cingular customers don't have to wait until they are in front of a
 computer to read and reply to their MySpace messages. From their Cingular
 phones, they have the ability to send messages to their MySpace friends,
 read and reply to messages sent to them, as well as view and manage friend
 requests.
     Searching for Friends
     MySpace Mobile allows Cingular customers to perform basic friend
 searches giving users the opportunity to "click-to-add "friends into their
 network. Cingular customers must simply locate a MySpace profile they wish
 to add as a friend, and then select to add this user as a friend. Customers
 will also have the ability to look through invites that are pending
 approval.
     Posting Comments or Blog Entries
     MySpace Mobile allows Cingular customers to post new blog entries and
 make comments to other users' blogs or MySpace profile pages. To post a
 blog or comment, Cingular customers need simply view the appropriate
 section and click "Post" to create the entry. Users can save their work at
 any time, and any information entered will update both the mobile client
 and the online MySpace profile page.
     View Friends
     Cingular customers have the ability to view the friend list of any
 MySpace profile. The Friend list contains a text listing of the friends,
 which when selected would show the profile picture along with a link to
 that user's MySpace page and the ability to add the friend to your contact
 list for quick bookmarking.
     View Groups
     MySpace Mobile gives users the ability to view the group list of any
 MySpace profile. The Group list contains a text listing of the members,
 which when selected would show the profile picture along with a link to
 that user's MySpace profile and the ability to add the member to your
 contact list for quick bookmarking.
     To experience MySpace Mobile on Cingular, customers can text: MYSPACE
 to 386 (FUN) to get the MySpace Mobile application on their wireless
 phones. The cost is $2.99 per month plus standard data usage charges.
     In addition to the full range of new MySpace Mobile features, Cingular
 customers can still receive real time MySpace Mobile Alerts on their
 handsets which notify them, via a text message, when they receive postings
 to their MySpace page, such as updates or comments posted to their blog,
 friend invites, mail messages, comments to pictures, new bulletins and/or
 online status. MySpace Mobile Alerts have been available to Cingular
 customers since March 2006 and, to date, more than 75 million alerts have
 been received on Cingular handsets.
     Today's announcement of MySpace Mobile on Cingular is part of an
 ongoing partnership to offer mobile users rich and meaningful mobile
 experiences anywhere, anytime. Earlier this year the two companies created
 the MySpace Mobile Music studio, a program designed to empower MySpace's
 unsigned bands and artists to cut ringtones of their original music and
 distribute the ringtones to fans for purchase and download. Additionally,
 Cingular has created innovative programs that leverage the power of user
 generated content to reach young consumers, such as the ongoing Lip Sync
 Battles that are built around Cingular Sounds featured artists. For more
 information on these and other similar programs, visit
 http://www.cingularsource.com.
     Cingular offers Parental Controls that enable parents to block their
 children's purchase of and/ or access to wireless content that may be
 inappropriate for young users. Cingular's Parental Controls feature is
 fully compatible with MySpace Mobile and can be accessed free of charge
 from Cingular's MEdia Net. Parents can also activate Parental Controls by
 contacting Cingular Customer Care at 1-866-CINGULAR. For tips and
 information on how to have a safe experience on MySpace, please visit
 http://www.myspace.com/safetytips.
     About MySpace.com
     MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle
 portal for connecting with friends, discovering popular culture, and making
 a positive impact on the world. By integrating web profiles, video, mobile
 communications, instant messaging and more, MySpace has created a global
 connected community with a wide array of communication choices. As the
 world's second ranked web domain in terms of page views*, MySpace is the
 most widely- used and highly-regarded site of its kind. MySpace's
 international network includes localized community sites in the United
 States, the United Kingdom, Japan, France, Germany, Australia, and Ireland.
     *Among the top 2000 domains comScore Media Metrix, October 2006. For
 more information on comScore Networks, please go to www.comscore.com.
     About Cingular
     Cingular Wireless is the largest wireless carrier in the United States,
 serving 58.7 million customers. Cingular, a joint venture between AT&T Inc.
 (NYSE:   T) and BellSouth Corporation (NYSE:   BLS), has the largest digital
 voice and data network in the nation -- the ALLOVER(TM) network -- and the
 largest mobile-to-mobile community of any national wireless carrier.
 Cingular is a leader in third generation wireless technology. Its 3G
 network is the first widely available service in the world to use HSDPA
 (High Speed Downlink Packet Access) technology. Cingular is the only U.S.
 wireless carrier to offer Rollover(R), the wireless plan that lets
 customers keep their unused monthly minutes. Details of the company are
 available at http://www.cingular.com. Get Cingular Wireless press releases
 emailed to you automatically. Sign up at http://cingular.mediaroom.com.
 
 

SOURCE Cingular Wireless
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