Investment to Accelerate Sales, Marketing and Development Efforts of Mobile

Content Delivery Platform

    DEERFIELD BEACH, Fla., and SAN DIEGO, Sept. 25 /PRNewswire/ -- Myxer,
 the company that radically simplifies mobile content delivery, today
 announced its acceptance of $6.5 million in equity financing. The
 investment was led by Harris Preston & Partners and included participation
 from Morgenthau Venture Partners and existing investor New World Angels.
     The announcement comes as Myxer unveils "Mobilized by Myxer(TM)" at the
 DEMOfall '07 conference. DEMO has a long-established reputation for
 identifying and presenting to an elite audience the products most likely to
 have a significant impact on the marketplace and market trends in the
 coming year. Mobilized by Myxer enables content owners to create and
 deliver mobile content with drag and drop simplicity right from their
 existing website. In addition to sending individual items to a mobile
 phone, Mobilized by Myxer automatically creates a custom mobile download
 storefront for the content owner.
     Myxer will use the proceeds of the investment to further fuel its
 recent traffic explosion, scale and enhance its mobile content delivery
 platform and expand its world-class technical team. The company will also
 be increasing its marketing, partnering, and advertising sales efforts to
 accelerate its aggressive revenue and profitability targets. The investment
 is confirmation of the company's growing influence and leadership in the
 mobile industry, and signals investor confidence in the company's
 aggressive revenue and profitability targets.
     Going forward, Myxer's board of directors will be comprised of Scott
 Kinnear, CEO and president; Myk Willis, founder and CTO; Ron Harris of
 Harris Preston; and Jon Cole of New World Angels.
     "Having successfully developed and launched Myxer, this new investment
 enables us to continue our unprecedented growth and invest in building out
 a team that can effectively take advantage of the vast opportunities in
 front of us," said Scott Kinnear, president and CEO of Myxer. "We are also
 very fortunate to add these key members to our board and advisory panel.
 They bring a wealth of experience that complements the strengths of our
 existing team very well."
     "Myxer is one of the most exciting companies in the industry today, and
 our investment clearly reflects their accomplishments to date and their
 excellent prospects for the future," said Ron Harris, managing director of
 Harris Preston & Partners LLC. "Myxer has all the right ingredients for
 success: a great team, great products and a huge and fast growing market."
     About Myxer(TM)
     Myxer simplifies the delivery of content to mobile devices. Whether
 professional or user-generated, Myxer makes the process of delivering
 ringtones, images, full-track audio, video and more to the mobile
 marketplace incredibly quick and easy, regardless of the carrier or device
 being targeted. Myxer's popular MyxerTones website is quickly growing to be
 the most visited online destination for making and sharing mobile content,
 with over 2.5 million users who are downloading more than 6 million pieces
 of mobile content each month. The Myxer platform also offers partner API's
 for easy integration with existing content websites interested in expanding
 their reach to the mobile market.
     About Harris Preston & Partners LLC
     Harris Preston & Partners (HPP) is an exclusive private equity firm
 focused on corporate finance and buyout opportunities in companies with
 significant upside potential or established mid-market companies with
 leadership market positions. As experienced investors and operators, HPP
 focuses on delivering value in the private equity market for investors,
 private equity partners, and portfolio companies. HPP's approach is unique
 and compelling for a select group of companies seeking the right partner
 for maximum long-term value creation. Harris Preston & Partners LLC is
 located on the web at http://www.harrispreston.com with corporate
 headquarters in Austin, Texas.
     Myxer(TM), MyxerTones(TM), and Mobilized by Myxer(TM) are trademarks of
 mVisible Technologies, Inc., all other marks are the property of their
 respective owner.
     Media Contact:
 
     Bridgette King/Myxer
     (954) 937-9616
     Bridgette.king@myxer.com
 
 

SOURCE Myxer

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