N2K's Music Boulevard Partners With MJI Broadcasting
N2K's Music Boulevard Pacts With Leading Radio Program Supplier to
Connect Further With Radio Listeners
NEW YORK, Aug. 24 /PRNewswire/ -- In its latest move into the radio market, N2K's Music Boulevard (http://www.musicblvd.com), the world's #1 online music store, has announced a partnership with MJI Broadcasting to become the exclusive online music retailer for all of MJI Broadcasting's syndicated content services for radio stations including RockNews.com, RockDaily.com, CountryNow.com, and the newly launched StarSplash.com and HitPage.com. These interactive services provide affiliated radio stations with award-winning content for their Web sites as well as a variety of innovative features that help promote their stations and build daily traffic. Under the terms of the agreement, N2K's Music Boulevard will create a co-branded version of its online music superstore for each of MJI's services for radio station Web sites, offering users access to Music Boulevard's catalogue of more than 300,000 titles and 350,000 sound samples for quick and easy music purchasing in a secure online environment. Each of the almost 200 radio stations affiliated with RockNews.com, RockDaily.com, CountryNow.com, StarSplash.com and HitPage.com will have direct links to the artist discography page on Music Boulevard relevant to MJI's news and features. Along with these branded links to Music Boulevard, the agreement also includes offline promotional partnerships. "This partnership with MJI, one of the most respected names in radio programming, will enable Music Boulevard to extend the reach of the Internet through a combination of traditional and online media," said J.J. Rosen, president, The Music Boulevard Network. "Music Boulevard, the Internet's number one music store is the perfect fit for MJI's web programming affiliates. Through this partnership with MJI and our recent alliances in the radio market, we look forward to leveraging the power of radio and the Internet to give music fans even greater opportunities for information, entertainment and e-commerce." "The radio listeners we serve via our affiliated stations have an enormous appetite for daily news on the artists and music they follow. Our partnership with N2K's Music Boulevard supports our editorial goal of being the first stop on the Web for those audiences. We can now offer radio listeners the most complete access to the music that matters most to them in the context of our daily information," said Holley Atkinson, VP of Interactive Services, MJI. Music Boulevard is the fastest growing music site on the Internet, according to the Media Metrix 1997 Web In Review, and was recently named the Best Online Music Retailer by USA Today in a reader's poll. Shoppers can browse though a catalog of more than 300,000 music titles by genre, or search by album name, artist or song title. Music Boulevard customers enjoy low prices, easy ordering through a secure online transaction system, quick delivery, online tracking of orders, gift certificates and gift shipping. Repeat shoppers earn credit toward free CDs with the Frequent Buyers Club. N2K Inc. (Nasdaq: NTKI) is a leading online music entertainment company and the Internet's complete resource for music content, community and commerce. The Music Boulevard Network, the company's online division combines Music Boulevard, the world's #1 online music store and the award-winning music channels: Rocktropolis, Jazz Central Station, Classical Insites and the Star Sites including Stones World and the official sites for Leonard Bernstein, Miles Davis and Wynton Marsalis. Music Boulevard (musicblvd.com) offers a choice of more than 300,000 music titles and over 350,000 sound samples. The Music Boulevard Network is the preferred or exclusive music partner for America Online (AOL Keyword: MB), AOL Japan, AOL Europe, Netscape, Excite, Disney.com, ABC.com, ABC Radio Networks, Infoseek, Ticketmaster, Microsoft Plaza, iVillage, WebTV, @Home, AT&T WorldNet, StarMedia, iQVC, CBS Cable's TNN, CMT and country.com and MTV International sites in Europe, Japan, Asia and Brazil. N2K also owns N2K Encoded Music, an independent record label and provider of original music content. Traded on Nasdaq under the symbol "NTKI," N2K Inc. is based in New York at 55 Broad Street, New York, NY 10004. Internet address: http://www.n2k.com. Telephone: 212-378-5555. MJI Broadcasting is a leading supplier of quality programming for radio and the Internet. With more than 30 programs, MJI Broadcasting reaches 15 million listeners daily on 2,000 affiliated stations across the country. MJI Broadcasting also leads the industry in special event programming, including live broadcasts, artist interviews and multi-station remotes. MJI Interactive is MJI's newest division, bringing the best of the World Wide Web to radio. MJI is a privately held company with offices in New York, Los Angeles, Nashville, Chicago and Cleveland.
SOURCE N2K Inc.
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