N2K's Music Boulevard Partners With MJI Broadcasting

N2K's Music Boulevard Pacts With Leading Radio Program Supplier to

Connect Further With Radio Listeners

Aug 24, 1998, 01:00 ET from N2K Inc.

    NEW YORK, Aug. 24 /PRNewswire/ -- In its latest move into the radio
 market, N2K's Music Boulevard (http://www.musicblvd.com), the world's #1
 online music store, has announced a partnership with MJI Broadcasting to
 become the exclusive online music retailer for all of MJI Broadcasting's
 syndicated content services for radio stations including RockNews.com,
 RockDaily.com, CountryNow.com, and the newly launched StarSplash.com and
 HitPage.com.  These interactive services provide affiliated radio stations
 with award-winning content for their Web sites as well as a variety of
 innovative features that help promote their stations and build daily traffic.
     Under the terms of the agreement, N2K's Music Boulevard will create a
 co-branded version of its online music superstore for each of MJI's services
 for radio station Web sites, offering users access to Music Boulevard's
 catalogue of more than 300,000 titles and 350,000 sound samples for quick and
 easy music purchasing in a secure online environment.  Each of the almost
 200 radio stations affiliated with RockNews.com, RockDaily.com,
 CountryNow.com, StarSplash.com and HitPage.com will have direct links to the
 artist discography page on Music Boulevard relevant to MJI's news and
 features.  Along with these branded links to Music Boulevard, the agreement
 also includes offline promotional partnerships.
     "This partnership with MJI, one of the most respected names in radio
 programming, will enable Music Boulevard to extend the reach of the Internet
 through a combination of traditional and online media," said J.J. Rosen,
 president, The Music Boulevard Network.  "Music Boulevard, the Internet's
 number one music store is the perfect fit for MJI's web programming
 affiliates.  Through this partnership with MJI and our recent alliances in the
 radio market, we look forward to leveraging the power of radio and the
 Internet to give music fans even greater opportunities for information,
 entertainment and e-commerce."
     "The radio listeners we serve via our affiliated stations have an enormous
 appetite for daily news on the artists and music they follow.  Our partnership
 with N2K's Music Boulevard supports our editorial goal of being the first stop
 on the Web for those audiences.  We can now offer radio listeners the most
 complete access to the music that matters most to them in the context of our
 daily information," said Holley Atkinson, VP of Interactive Services, MJI.
     Music Boulevard is the fastest growing music site on the Internet,
 according to the Media Metrix 1997 Web In Review, and was recently named the
 Best Online Music Retailer by USA Today in a reader's poll.  Shoppers can
 browse though a catalog of more than 300,000 music titles by genre, or search
 by album name, artist or song title.  Music Boulevard customers enjoy low
 prices, easy ordering through a secure online transaction system, quick
 delivery, online tracking of orders, gift certificates and gift shipping.
 Repeat shoppers earn credit toward free CDs with the Frequent Buyers Club.
     N2K Inc. (Nasdaq:   NTKI) is a leading online music entertainment company
 and the Internet's complete resource for music content, community and
 commerce.  The Music Boulevard Network, the company's online division combines
 Music Boulevard, the world's #1 online music store and the award-winning music
 channels:  Rocktropolis, Jazz Central Station, Classical Insites and the Star
 Sites including Stones World and the official sites for Leonard Bernstein,
 Miles Davis and Wynton Marsalis.  Music Boulevard (musicblvd.com) offers a
 choice of more than 300,000 music titles and over 350,000 sound samples.  The
 Music Boulevard Network is the preferred or exclusive music partner for
 America Online (AOL Keyword: MB), AOL Japan, AOL Europe, Netscape, Excite,
 Disney.com, ABC.com, ABC Radio Networks, Infoseek, Ticketmaster, Microsoft
 Plaza, iVillage, WebTV, @Home, AT&T WorldNet, StarMedia, iQVC, CBS Cable's
 TNN, CMT and country.com and MTV International sites in Europe, Japan, Asia
 and Brazil.  N2K also owns N2K Encoded Music, an independent record label and
 provider of original music content.  Traded on Nasdaq under the symbol "NTKI,"
 N2K Inc. is based in New York at 55 Broad Street, New York, NY  10004.
 Internet address: http://www.n2k.com.  Telephone:  212-378-5555.
     MJI Broadcasting is a leading supplier of quality programming for radio
 and the Internet.  With more than 30 programs, MJI Broadcasting reaches
 15 million listeners daily on 2,000 affiliated stations across the country.
 MJI Broadcasting also leads the industry in special event programming,
 including live broadcasts, artist interviews and multi-station remotes.  MJI
 Interactive is MJI's newest division, bringing the best of the World Wide Web
 to radio.  MJI is a privately held company with offices in New York,
 Los Angeles, Nashville, Chicago and Cleveland.