Proprietary Technology Promises Cinema Quality 3D Visuals and Enhanced Gameplay

LOS ANGELES, Dec. 7 /PRNewswire/ -- RealD, the world's leading 3D technology provider for cinema and professional applications, announced today that video game publisher and developer NAMCO BANDAI Games has introduced RealD's proprietary Stereoscopic Gaming API into their development environment. The technology delivers an automated continuous approach to 3D that is compatible with real-time rendering and promises to bring RealD's world-renowned 3D cinema experience to console gaming.

"RealD 3D introduced a new era of movies, giving filmmakers the ability to take audiences inside distant worlds, immersing them deeper into stories than ever before," said Joshua Greer, President of RealD. "RealD technology can now do the same for gaming by creating ultra-realistic 3D experiences where players can literally step inside a game and interact with a fully dimensionalized environment. This new generation of RealD 3D powered video games will for the first time truly replicate on screen the way we see and interact with our world."

"RealD has the world's best 3D technology, as evident by their leading the current 3D movie revolution," said Shin Unozawa, President & Chief Executive Officer, NAMCO BANDAI Games Inc. "We look forward to our developers leveraging RealD's decades of 3D expertise and this breakthrough technology to deliver an unsurpassed and true-to-life 3D gaming experience."

The RealD Stereoscopic Gaming API is a toolkit of proprietary 3D technology designed to solve issues inherent with existing 3D gaming technology. This includes creating the perception of depth across the entire line of sight, eliminating any 'cardboard cut-out' background affects. The API also gives developers new gameplay tools like head tracking and automatic camera adjustments, creating a fully immersive 3D gaming experience that interacts with a player visually and physically.

Features of the RealD Stereoscopic Gaming API include:

• RealD stereoscopic output format - visually lossless universal 3D format for multiplexing a left/right stereoscopic image stream into a single image channel.
• Auto-camera - auto adjustment technology for viewing angles in changing scenes to assure comfortable viewing of crisp, clear 3D effects.
• Depth budget allocation - automated continuous 3D effects compatible with real-time rendering to create natural looking depth from the foreground to the farthest horizon.
• Negative disparity control - eliminates edge-intercepting objects from breaking frame and creating broken 3D effects.
• Head tracking - player head movements are tracked by a peripheral web-camera with 3D environments that rotate naturally about the screen plane to ensure image separation is always parallel to a player's eyes for more realistic effects.

RealD's Stereoscopic Gaming API will be implemented in upcoming as yet unannounced NAMCO BANDAI Games titles.

About RealD

RealD is the global leader in 3D, bringing the most advanced and lifelike digital 3D experience to cinemas worldwide. RealD's next-generation technology, deployed across the world's largest 3D platform, provides a stunningly realistic viewing experience. Real D's new generation of 3D technology is deployed across the world's largest 3D platform with over 9,000 screens under contract and over 4,500 screens installed in 48 countries with over 300 exhibition partners. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of scientific development behind its systems. RealD's mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com

About NAMCO BANDAI Games Inc.

Founded in 1955 (as NAMCO, the predecessor of NAMCO BANDAI Games Inc.).

NAMCO BANDAI Games Inc. is an industry leading company known for developing, publishing and distributing many of the top arcade machineries, network contents and video game franchises on a worldwide basis. For more information about NAMCO BANDAI Games Inc. and our products log onto www.bandainamcogames.co.jp.

Media Contacts:
Rick Heineman /RealD
310-385-4020
rheineman@reald.com

Kelly Mullens/RealD
310-477-4442
kkmullens@42west.net

SOURCE RealD

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http://www.RealD.com
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