STERLING, Va., Feb. 22 /PRNewswire/ -- NanoMarkets, a leading industry consultancy based here, today announced the release of a new white paper that addresses the opportunities available in plastic electronics. Titled, "Routes to Success in Plastic Electronics and Their Challenges," the paper is available for immediate download from the firm's web site, http://www.nanomarkets.net. Background: Plastic electronics holds out the prospect of new products with reasonable times-to-market and large revenue potential. According to NanoMarkets' recently published report, "Plastic Electronics: A Technology Analysis and Eight-Year Forecast," the market for plastic electronics products will grow from around $70 million today to $5.8 billion by 2009. In its new paper, the firm discusses some of the advantages of plastic electronics over traditional CMOS platforms, the applications and products made possible through plastic electronics and the opportunities presented in both materials and manufacturing strategy decisions. Lastly, the firm outlines how and when new products and applications are likely to evolve and over what time frame. Companies mentioned in the paper include DuPont, Lucent, Merck, Xerox, HP, Siemens, Sony, Molecular Imprints, Motorola and 3M. Please visit the NanoMarkets website at http://www.nanomarkets.net to access the paper as well as learn more about the company's research into the emerging nanoelectronics marketplace. About NanoMarkets: NanoMarkets analyzes the impact of nanotechnology on both established and emerging markets with a focus on the realms of communications, IT, semiconductors, bio-medical and energy. The firm provides market research reports, customized industry analyses and general market commentary for companies looking to capitalize on nanotechnology-based opportunities.