The private university aims to increase applications through online tactics

DENVER, Oct. 19 /PRNewswire/ -- Naropa University, a private college located in Boulder, CO based on Buddhist inspired contemplative education, has hired conversion-driven marketing agency 90octane to manage its pay-per-click (PPC) advertising program.

90octane has launched the PPC campaign with the goal of increasing applicants for the university. The agency will measure the quality of the website traffic and report on gains in online visibility. The PPC program will be optimized so that as many qualified visitors as possible convert at the site, meaning they request additional information to pursue higher education in Naropa's MDiv, MFA, Religious Studies and Transpersonal Counseling Psychology programs.

About Naropa University

Accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools, Naropa University is a private, nonprofit, nonsectarian liberal arts institution dedicated to advancing contemplative education. This approach to learning integrates the best of Eastern and Western educational traditions, helping students know themselves more deeply and engage constructively with others. The university comprises a four-year undergraduate college and graduate program in the arts, education, environmental leadership, psychology and religious studies.

About 90octane

90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit http://www.90octane.com.

SOURCE 90octane

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RELATED LINKS
http://www.90octane.com
http://naropa.edu/index.cfm