National Arbor Day Foundation Partners With Cartridge World on New Program: 'Plant A Tree, Not A Cartridge'

Mar 27, 2007, 01:00 ET from Cartridge World

    NEBRASKA CITY, Neb., March 27 /PRNewswire/ -- The National Arbor Day
 Foundation has announced a new partnership with ink and toner-refill
 franchise retailer Cartridge World to help replant America's national
 forests that have been damaged by wildfires and other natural causes. In
 conjunction with its frequent buyer program, Cartridge World will make a
 donation to the Foundation to plant a tree in a national forest. The
 retailer hopes to plant 75,000 trees in national forests.
     "Plant a Tree, Not a Cartridge" reinforces Cartridge World's commitment
 to keeping discarded ink and toner cartridges out of landfills by providing
 an alternative to purchasing new cartridges. Beginning in April, customers
 at its 550 stores nationwide will be offered a "Plant a Tree Frequent Buyer
 Card." Once the card is filled, the customer will receive a tree gift
 certificate which tells the customer a tree has been planted in a national
 forest on his/her behalf. New stores also will be handing out Arbor Day
 Foundation Gift Trees to customers during grand openings beginning in
     Cartridge World is no stranger to helping local environmental support
 initiatives. Cartridge World also has an established recycling fundraiser
 program with community groups, schools and businesses throughout the
 nation. The recycling program invites participants to collect empty ink and
 toner cartridges, and Cartridge World will offer to buy back those
 cartridges to ensure each one is recycled properly.
     "With Cartridge World's commitment and the National Arbor Day
 Foundation's help and support, we are hoping this program is as successful
 as it was with our UK Cartridge World franchises in 2004," said Burt
 Yarkin, CEO of Cartridge World. "The UK franchises helped the environment
 by planting 6,000 trees, and we hope to be even more effective. The 'Plant
 a Tree, Not a Cartridge' program supports who Cartridge World is and what
 we believe."
     "We are grateful for Cartridge World's commitment and support. The
 'Plant a Tree, Not a Cartridge' program demonstrates an environmentally
 friendly initiative that also takes the proactive step of planting trees,"
 said John Rosenow, president of The National Arbor Day Foundation. "The
 company's generous contribution to replanting America's national forests
 will help restore wildlife habitat, clean the air, protect soil and
 waterways, and restore these beautiful and valuable natural resources for
 the benefits of generations to come."
     Last year was the worst forest fire season on record, burning more than
 9.6 million acres of land and creating a need for planting millions of
 trees in national forests around the country.
     About Cartridge World
     Emeryville, CA-based Cartridge World is the world's fastest growing ink
 and toner refilling retailer in the $80 billion printer cartridge industry.
 The company refills empty ink cartridges and remanufactures empty toner
 cartridges for inkjet printers, laser printers, fax machines, and
 photocopiers with top quality, brand-specific ink and toners; It offers
 consumers and businesses a more affordable option to buying new, provides a
 100% satisfaction money-back guarantee and helps the environment by keeping
 cartridges out of landfills. Voted #1 in the category of toner replacement
 services by Entrepreneur Magazine Franchisee 500, Cartridge World has more
 than 1,400 franchised retail locations in 36 countries. Cartridge World
 North America was founded in 2003. There are currently 550 locations open
 in the United States, with 800 locations expected by the end of 2007. For
 more information call (888) 99-REFILL or visit
     About The National Arbor Day Foundation
     The National Arbor Day Foundation is a nonprofit, environmental
 education organization of nearly one million members, with a mission to
 inspire people to plant, nurture, and celebrate trees. More information on
 the Foundation and its programs can be found at .

SOURCE Cartridge World